Last updated on September 16th, 2021
You can. Near Me Ads have 3 main ad types: direction, calls, and website clicks that you can use to complement your own ads.
If you are already advertising your website on Google, then choosing phone or direction ads can still make sense if your business type and goals are a good match.
The safest bet would be to advertise locations that you do not already cover by your own campaigns. In that case, you can run any Near Me Ad type. If you are running country-wide campaigns, you can exclude the cities that you would like to advertise with Near Me Ads.
Alternatively, you can keep the location targeting as is but run a different set of keywords or a different type of on Near Me ad.