Why you should not remove any of your ad campaigns

Last updated on November 11th, 2021

Once you have finished an ad campaign, it is best to keep them for the following three reasons:

  • take learnings from your old campaigns and apply them to new ones 
  • easily compare your old campaign to the new campaign 
  • if you want to run ads again for the same locations, you can re-use your old campaign since Google has already gathered historic performance data to build up on


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