What are Ads?

Last updated on December 16th, 2021

A digital Ad is an advertising method that highlights your businesses on Google search results and Google Maps.

Through Ads, you can create online campaigns to reach people exactly when they're interested in the products and services that you offer. You can use this functionality to promote your business, help sell products or services, raise awareness, and increase traffic to your website and store.

You can create a single campaign for your business, or run multiple campaigns to showcase different products or services.


What is a Campaign? 

Campaigns are the structural object that defines the behaviour of your Ads. It is within the campaign that you define:

  • Type of the Ad (Call or direction) 
  • Which locations will be advertised
  • The geographical scope of the Ads
  • The short description of the Ads
  • Keywords you wish to bid on
  • Timeframe during which the Ads will be advertised 
  • The budget for each Ad (Price per day per location) 


Once the campaign is defined and published, an Ad will be generated for each of the locations within the campaign and made visible on the platforms selected.


For an overview of the ads creation process, please refer to this video

Was this article helpful?

Save as PDF