Your campaigns might receive clicks from cities outside your target region due to the following reasons:
- location targeting also includes people who are regularly in your target region, e.g. commuters
- users outside of your target might use search terms that include your target region.
Example: if users you target in Cologne search for the term gas station berlin, your ad can still show for your keyword gas station, even though you excluded Berlin as a target region.
How can I prevent this from happening?
You can prevent these type of search query matches by using more specific keywords and negative keywords.
- If you want to benefit from a broader reach, set locations outside your target region as negative keywords and keep the generic keyword gas station.
- If you prefer a stricter approach, use gas station Cologne instead of the generic keyword. However, please be aware that this approach will limit your ad impressions.