Why are my GMB clicks showing different numbers from ad clicks? Aren't they related?

Last updated on November 1st, 2021

Let’s separate your organic and paid traffic. 

Organic traffic: any click that resulted from someone natively reaching your GMB listing via a Google search.

Paid traffic: any click that reached your GMB listing as a result of our ads feature. 

As a default, Google will not count and include paid traffic in their total number of GMB listing clicks

Ads Insights within the campaign tab will show you how much more traffic your paid ads contributed to your organic search. 

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