Last updated on September 8th, 2021
Your budget strategy heavily depends on the industry you're operating in. Banking, insurance, and automotive verticals usually generate the most expensive costs-per-click (CPC).
But even for "cheaper" industries, the CPC might vary depending on the kind of competition you have, the keywords you use and the location your ads show
For more information about CPCs, please read our guide on What CPC can I expect?
As a general rule, Google Ads will always calculate your monthly budget as per the below formula.