Free Keyword Research Tools to Find the Right Keywords for Your Ad Campaigns

Last updated on February 23rd, 2022

Finding the right keywords is essential to your campaign’s success. They should be intent-based and not too generic to find the exact target audience you want. 

Apart from doing your own research by inserting potential keywords in Google Search to see results and competitors, it is beneficial to use a keyword research tool that reduces your workload. 

Below, you’ll find three of the best free tools we’ve found. However, please be aware that using these tools cannot guarantee the success of an ads campaign.

Google Trends

Google Trends is Google’s very own tool to see what people searched for during the past 12 months. You can search by term or topic and country; results are grouped in related topics and related queries. On top, you can see which of these terms are on the rise or trending, and you see their search volume distribution across states within a country. 

Wordstream’s Free Keyword Tool

Wordstream allows you to enter potentially relevant keywords as well. But what’s more important is the option to use your own landing page for keyword research. Simply insert your URL, choose your industry, state or country, et voilà! You’ll receive valuable information on search volume, click prices (CPC), and competition. 


AnswerThePublic allows you to have 3 free searches per day. But that might just be enough to brainstorm some of your keywords. The results are extensive because you’re tapping right into the mind of 3 billion Google users. 

Make sure to choose “data” instead of “visualisation”, because the presentation can be overwhelming.

If you want more general guidance on “How to Choose Good Keywords”, please read our article.

Uberall assumes no responsibility or liability for any errors, omissions, damages, losses, claims or any results that may be obtained from the use of the aforementioned tools. Uberall hereby disclaims all warranties, express or implied, that the content of this document is current, accurate, complete, fit for purpose, or that any result will be obtained from the use of such tools, which has no connection whatsoever to us.

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