This is a auto-generated Article of all your definitions within the glossary.
Glossary
This is a auto-generated Article of all your definitions within the glossary.
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access/control
If your page is in the new pages experience, you can give people access to your page in order to give them permission to manage it (this was formerly known as "roles" for classic pages).
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Ansichten
Ansichten beschreibt, wie oft ein beliebiger Inhalt eines Eintrags auf einer Suchmaschinenergebnisseite (SERP) angezeigt wurde.
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asset
Within a Facebook Business Account, pages are a type of "asset" (other assets are e.g. Instagram accounts or FB ad accounts). Assets can be assigned to people in order for them to manage them.
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Branded Search
A search on a directory for a brand related to a business, as opposed to a search for a specific business (direct search), or a category (indirect search).
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brand page
This refers to a specific type of Facebook page that represents a business. It is the "parent" page of location pages ("child" pages) that are nested underneath the main brand page.
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Bulk verification
Bulk verification establishes your ability to manage information for 10 or more locations of the same business across Google products, like Maps and Search.
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Classic Page
This refers to the Facebook pages that have not been switched to the New Pages Experience and still have the classic layout and design. Facebook is planning to eventually migrate all classic pages to the New Pages Experience. If the page doesn't show the "Message" button on the top right, it is probably still in the classic page design.
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classic pages
This refers to the Facebook pages that have not been switched to the New Pages Experience and still have the classic layout and design. Facebook is planning to eventually migrate all classic pages to the New Pages Experience. If the page doesn't show the "Message" button on the top right, it is probably still in the classic page design.
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CMS
Content Management System. Also called the App, the Control Center, and the Frontend
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Control Center
see: App
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directories
website listing businesses or organizations alphabetically or thematically with details such as names, addresses, and phone numbers.
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Direct Search
A search on a directory for a specific business or brand, as opposed to a search for a category (indirect search) or a specific product (branded search).
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Duplicate Suppression
The process by which duplicate listings are searched for, identified and suppressed (removed) on a directory.
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DWH
data war house
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Facebook Account
In order to access Facebook and any of the Meta tools and to create a personal Facebook profile, you need to set up an account with login credentials, like name, email address, password, birth date and gender. From this account, you will be able to directly access your main profile and pages that you manage/own.
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Facebook Business Account
This is mandatory in order to use the Meta Business Suite and works as an umbrella account for pages (and other assets) and people's accounts that manage them. You can create pages for the Business Account or add them to it in order to manage them in the Meta Business Suite.
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Facebook page
Similarly to a website, a Facebook page can be used to give more information about or to represent a business, an organization, a person etc.
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Facebook profile
Once signed up for a Facebook account with basic login credentials, you will set up a main profile that represents you as an individual on Facebook by sharing information about you (like interests, photos etc.).
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Google Business Profile (GBP)
Google's front-end tool which helps businesses manage their presence on Google Search and Google Maps. A GMB account is required in order to create and manage business listings on Google Maps.
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Impressions
The number of times any content from a listing was displayed in a search engines results page (SERP).
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Imprint
A statement of ownership on public facing media legally required of companies located or operating in German speaking countries. It is also known as an Impressum.
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Indirect Search
A search on a directory by category, as opposed to a search for a specific brand (direct search), or by product (branded search).
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Landing Page
A webpage with a single, focused call-to-action reached by visitors clicking on an online ad or link on a search engine. Regarding their use with store locators, see: Store Locator, and Store Landing Page.
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Location Identifier
A unique reference number for each location in an account. Although not a required field, it is recommended to be use for brands.
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location page
This is a type of Facebook page that represent a physical store similarly to a listing on a directory. Location pages are part of the "brand-page/location-page structure" and are nested under brand pages and are also called "stores" on Facebook.
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MRR
Monthly Recurring Revenue
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NAP
Name, Address, Phone Number. A commonly used SEO term referring to the most basic and important data required for a location to be regarded as 'legitimate' by a search engine. Having an accurate and consistent NAP is an important first step in ensuring higher visibility in (geo-targeted) searches.
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NDA
non-disclosure agreement
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New Pages Experience
Facebook has redesigned the look and functions of their pages and these new pages will eventually replace the "classic" pages. If a page is in the NPE, you will for example see the "Message" button on the top right of the page.
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page role
If your page is still a classic page, you can set people's page role to "admin" in order to give them full permission to manage it. In the New Pages Experience, you will give people "access" to pages instead of assigning them roles.
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Perfil de Empresa de Google (GBP)
Herramienta de Google que ayuda a las empresas a gestionar su presencia en Google Search y Google Maps. Para crear y gestionar las fichas de empresa en Google Maps es necesario disponer de una cuenta GBP.
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Point of Interest (POI)
Another term for a Location
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Profile Completeness:
A metric indicating the level of completeness of data fields most important for an online representation of a business. Having a high profile completeness rating can strengthen SEO and spur customer engagement. For more information, see the article: "What does Profile Completeness Mean?"
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Profile Details
In the App, it is where all information about a location in the App is seen. It includes the sections Basic Details, Rich Data, Photos & Videos and Suggestions.
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Profile Information
All data attributes (basic data, rich data, photos & videos, etc) of a location. Once the required profile information is saved for a location in the App, it is synced to directories on a continuous basis.
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Profile Suggestions
Information found on a directory (via a sync check) which is not included on the Profile Information for a location. If an App user determines the information to be accurate, the plus sign can be clicked. Doing this will add that data to the location's profile information and subsequently be queued for update on the other directories. For more information, see the article: "What Are Profile Suggestions?"
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SAB
Service Area Business. Una empresa que no atiende a los clientes en su domicilio social.
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SERP
Search Engine Results Page
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Store Landing Page
A page within a (brand's) website dedicated to a single location.
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Street view
Street View, by Google Maps, is a virtual representation of our surroundings on Google Maps, consisting of millions of panoramic images. Street View’s content comes from two sources - Google and contributors.
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switch into
if your page is in the New Pages Experience and if you have access/full control to it, you can switch into this page in order to manage it
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Sync Check
The process by which our system retrieves and compares listing details from a directory and compares it with the profile information in the App. The result of the comparison is seen as the sync status. See: Sync Status.
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Technical Support and Services
The team responsible for providing technical support for clients and App users. Also referred to as 'TSS'.
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Template Library
The collection of saved posts, seen in the Publish section in the App. Templates can be seen and shared with other App users if the users share access to an account.
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UTM tracking code
UTMs are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.
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verificación en bloque
La verificación en bloque permite gestionar la información de 10 o más ubicaciones de la misma empresa en los productos de Google, como Google Maps y Google Search.