What is Apple Business Connect?
“A free tool that allows businesses of all sizes to claim their location place cards and customize the way key information appears to more than a billion Apple users across Apple Maps, Messages, Wallet, Siri, and other apps.”
See more in Apple’s press release.
Apple Business Connect Help guide can also be found here.
Apple style guide: Apple Business Connect Image Style Guide
Summary
When clients onboard with Apple Business Connect and link their accounts, they gain unprecedented control over their Apple listings via the platform.
Apple Business Connect is “A free tool that allows businesses of all sizes to claim their location place cards and customize the way key information appears to more than a billion Apple users across Apple Maps, Messages, Wallet, Siri, and other apps.”
See more in Apple’s press release.
Apple Business Connect represents a significant advancement in the platform's development, streamlining the process for clients. Clients can now effortlessly access features like showcases, analytics, and key image updates, offering enhanced management and insight into their listings.
With this exciting new feature, you can now:
- Seamlessly connect your Apple Business accounts
- View your businesses and individual locations
- Directly manage Apple businesses from the platform with ease.
With our streamlined design and straightforward steps, we believe you will navigate the process with greater ease and understanding.
Apple Business Connect Onboarding via Uberall
Uberall now supports a streamlined, bi‑weekly invitation process that simplifies how new businesses onboard to Apple Business Connect. This update offers major benefits:
- No document verification or DUNS number required
- Faster, hassle-free registration through a direct invitation from Apple
- Once registered, seamless integration between your ABC account and Uberall
- You’ll just need to ensure your email is tied to an Apple ID, everything else is handled for you
Step by Step for Customers
| Step | Description |
| Confirm your Apple Email ID | Make sure the email you share is already connected to an Apple ID and share this with your Uberall Implementation Manager |
| Receive your invite | Apple sends a personalized invitation to your inbox. |
| Register on ABC | Simply follow the link in the invite, no extra paperwork needed. |
| Connect to Uberall | Once active, your ABC account will be automatically linked to Uberall for easy management. |
What Happens Behind the Scenes
- Every two weeks, Uberall submits a list of new businesses to Apple for invitation.
- There’s no extra action needed from your side beyond confirming your email is Apple ID‑enabled.
- After receiving your invite, Apple guides you through a swift registration process.
Need Help Along the Way?
- Invite Didn’t Arrive? Reach out to your Uberall contact, we’re happy to support you.
- Getting Stuck During Registration? Follow the prompts from Apple, or let us assist.
- After Joining ABC? Your Uberall account automatically syncs, so you can start managing your Apple presence instantly.
Why This Matters
Apple Business Connect helps you stand out on Apple Maps and other Apple apps by giving you direct control over your place card—logo, images, hours, action buttons, showcases, and more. Uberall’s integration also provides deeper visibility with Apple Insights and enables promotions at scale.
Who has access to this integration and where to find it?
Direct enterprise customers.
Once you log in, go to Business Level Connections.
How to Connect Apple Business Connect to Uberall
The feature allows you to:
- Connect or Disconnect your Apple account
- View all Apple businesses
- Manage (add, edit, remove) Apple businesses
Why is it important?
- Once connect is in place, Uberall publish to Apple with the client's Company & Business ID's. This means as Apple they see this as a client owned & edited location, so in data priority during conflation, our update will be top priority. This means increased accuracy.
- If connect is in place, Uberall can offer the customer:
- Logo & cover photos updates
- Showcases
- Insights
Connect and Disconnect
If you haven't linked your account, you will be presented with the "Connect" option. Selecting this will initiate the Apple connect process, guiding you to login to your Apple account.
After linking an account, you will be greeted with the "Manage Accounts" option, displaying the connected accounts for their reference.
You can add multiple Apple Business Connect accounts if needed*, or Disconnect their Apple account.
*generally companies only have a single Apple Business Connect account.
View Businesses & Locations
After establishing a connection, you can view all the businesses associated with their account, complete with their respective statuses and the count of locations for each business.
Note: When you initially connect, the platform will work to publish all your locations. This can take around 3 days depending on the volume of your locations.
Apple Businesses states are:
- Published - Approved by Apple
- Submitted - Sent to Apple for approval
- Rejected - Apple rejected the business. The business should be edited and re-submitted
- Failed - technical issue that will be re-submitted to Apple
Note: Locations can only be submitted into Published businesses.
Manage Businesses
You can add, edit or delete businesses. All these actions are for Apple businesses within your connected Apple account.
Adding an Apple business:
Adding a business will require some mandatory information to be completed and is submitted to Apple:
Deleting an Apple business
You will be able to delete a business which has no locations inside the business.
Updating an Apple business
You will be be able to update a business. Warning will be given for published businesses as an update will need to go through Apple approval and can be rejected.
Publishing your locations to Apple
Once connected, the platform will publish your locations into your Apple businesses based on the location name and country. This can take a few days.
Apple requires separate businesses for each of your brand in each country.
If you have 1 account on our platform, which contains locations in 5 different countries, you will be required to create 5 businesses on Apple. This can be done seamlessly through the platform.
If you have only created 1 business on Apple (where you need 5 businesses in the above example), we will not be able to submit your locations into your Apple account until the additional businesses are created.
A warning will be shown to advise you that we have not yet matched all locations. This can be due to:
- It takes a few days to match and submit all your locations to your Apple businesses
- Potentially missing businesses. Please create any additional businesses you need.
If you have all the businesses Published, and you still see the warning after a week, please reach out to support.
Location Names
The platform will send a “clean name” to Apple. You can read more on Apple's guidelines regarding Location name here.
Action Links
To find our more about how to setup action links on your Apple Maps listing, please review here.
What to do to get help onboarding to ABC or publishing businesses?
If you are having problems trying to onboard onto ABC, or if your business is Submitted for more than 1 week, or if its Rejected, please contact Apple on Business Connect Support bc-business-support@apple.com
Why is my location show “Issue” or “Problem” on ABC?
If you see “issue” on ABC, this can sometimes be because the data that was pushed to Apple is the same as the data that Apple already had.
To resolve this, you can make a small change to data that would be sent to Apple like the description on the location. Once its pushed, the “Issue” should be removed.