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Steve King
steve.king@uberall.com
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Keywords and Keyword Score Tool
Published November 30th, 2021 by Steve King
What is the Keywords field in the Location Profile? The Keywords field is used to list individual words or groups of words that are relevant to the business. Using these keywords in the Business Description helps optimize the content, making it more likely for the business to appear in related search results. Where Are Keywords Displayed? Keywords c
Scheduling Location Updates
Published September 15th, 2023 by Steve King
What is a Scheduled Update? Updates to location information can be scheduled days, weeks, or months in advance. An example scenario might be a business that knows their opening hours will change three months from now. A user can log in, update the hours and schedule the change to be published at a specified date and time in the future. Then, at th
Lodging Amenities
Published August 28th, 2023 by Steve King
What are Lodging Amenities? Lodging Amenities are those Google attributes specific to the lodging industry. Google handles and processes these attributes differently than attributes for other industries, which is why they have a component separate from the standard attributes fields in the platform. Are Lodging Amenities Important? Yes. Google us
Action Links URLs
Published February 8th, 2024 by Steve King
What are Action URLs? Previously, these URLs were all managed via attributes; however we are making changes necessary to stay up to date with Google and offer a simpler way of maintaining the information. Transaction URLs are those found on your Google Business Profiles and vary depending on the category selected for your business. Restaurants wil
Content Collections
Published February 6th, 2022 by Steve King
This article gives an overview of Content Collections. More detailed information will be linked in each section. What is a Content Collection? A Content Collection is a set of content items that provide consumers with more information about a business. Collections are often standard across many locations, like a restaurant menu or a list of product
Content Items
Published February 6th, 2022 by Steve King
This article gives an overview of all there is to know about Content Items. What are Content Items? Content Items are individual objects that can be grouped in Content Collections. In case you are unfamiliar with Content Collections please read this article first. A Content Item is a single object, holding information about one product, or one per
UTM Parameters
Published March 17th, 2023 by Steve King
This article covers what to expect when adding UTM Parameters into a location's profile. What is a UTM Parameter? UTM parameters are tags that can be added to the end of a URL to track website traffic and user behavior. These parameters allow website owners to monitor the effectiveness of their online advertising efforts and measure the success of d
EV Station Information in the Uberall Platform
Published July 24th, 2023 by Steve King
Where is the EV Station Information Found? Each location that is set-up with EV charging data distribution will have an EV Station tab in its location profile. This tab will appear for all locations that submit EV charger data with their location information. What Information is on the EV Station Tab? The EV Station tab shows relevant information
Call Tracking
Published March 21st, 2023 by Steve King
This article covers what to expect when adding Call Tracking Numbers into the platform. What is Call Tracking? Call tracking refers to the process of monitoring and analyzing incoming phone calls to a business or organization, typically for marketing and customer service purposes. By assigning unique phone numbers to specific marketing campaigns or
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