How to Use "Located In" for Co-Located Locations
Declare that your location is physically inside another venue and keep your Google Business Profile accurate.
Table of Contents
Overview
The Located In feature lets you tell Google that your location is physically co-located inside another establishment — for example, a pharmacy inside a supermarket, a Starbucks inside a Safeway, or EV chargers inside a gas station. By declaring this relationship on the platform, the information is automatically submitted to your Google Business Profile, eliminating the need for manual updates in GBP and ensuring your listing accurately reflects your real-world location.
Where to find it
Located In is available in the Address section of the Location Profile, inside Location Hub.
To access it:
- Go to Location Hub → Locations
- Open the location you want to edit
- Scroll to the Address section
Note: The field only appears when editing an existing location. It is not available during the "Add Location" flow — this is intentional, as the normalization process needs to complete before the relationship can be established.
How to Set the "Located In" Relationship
Step 1 — Open the Location Profile
Navigate to Location Hub → Locations, find the location you want to update, and click on the Edit Profile button.
Step 2 — Go to the Address Section
Click on the Address section. On the right side of the screen, scroll down after the Interactive Map: you will see the Located In field below the location's coordinates.
Step 3 — Search for the Parent Venue
Click on the Located In field and start typing the name or address of the venue your location is inside. Results will appear based on places near your location's address.
Tip
If the venue you're looking for doesn't appear right away, try typing its full name. The search requires a close match, so partial or short queries may not return the result you need.
Step 4 — Select the Relationship Type
Once you select the parent venue, you will be prompted to choose the type of relationship:
- Department Of: Same physical space, same brand or organization, but different operating details (e.g., different hours or phone number). Example: a Costco Pharmacy inside a Costco Wholesale.
- Independent Establishment In: Co-located in the same physical space, but different companies. Example: a Starbucks inside a Safeway, or a shop inside a mall.
Step 5 — Publish Updates
Click Publish updates then Publish now. The relationship will be stored and submitted to Google via Listings integration.
How to Edit or Remove the Relationship
To edit the relationship, click on the Located In field and update the venue or relationship type, then click Publish updates.
To remove the relationship, turn the Located In toggle off, then click Publish updates.
Attention!
If you change the location's address, the "Located In" information will be automatically cleared. You will need to re-set it after saving the new address.
Tips
- The search is radius-based (default: 500m around your location's address). If the parent venue is not appearing, double-check that your location's address is correct first.
- The relationship type matters — use Department Of only when both locations share the same brand/organization. When in doubt, Independent Establishment In is the more common choice.
- Changes to the "Located In" field go through the same approval workflow as other location edits, if your account has approvals enabled.
- Google can take up to 72 hours to reflect the updated relationship on your Business Profile.
Frequently Asked Questions
Who can use this feature?
Users with the Admin, Business Manager, or Location Manager role and the appropriate location write permissions can set the "Located In" field.
Why is the "Located In" field disabled?
The field is disabled when the location has "Hide Address" enabled or Google Listings is not active. Make sure both conditions are met to interact with the field.
Is "Located In" available for bulk updates?
Not at this time. The field can only be set individually through the Location Profile.Accordion Body
Is this available for other directories, not just Google?
No. "Located In" is a Google Business Profile-specific feature. It is only submitted to Google and does not apply to other directories.
Can I set "Located In" when adding a new location?
No. The field is only available when editing an existing location. This is because the normalization process needs to complete before the relationship can be established.
What happens if I change the location's address?
The "Located In" information will be cleared automatically when you save a new address. You will need to re-set the relationship after the address change.
Can I set "Located In" via the API?
Yes. The field is available via the Location API using the locatedIn parameter (requires a valid Google Place ID and relation type). Contact your implementation team for details.
How long does it take for the "Located In" information to appear on Google?
It can take up to 72 hours after saving for the relationship to be reflected on your Google Business Profile.