Facebook requires you to decide how you want to set up your presence on its website. To better understand the effect of the page structure on certain actions you can or cannot do, let's first have a look at the comparison between a Main (Brand) Page - Location Pages structure and an Individual Business Page:
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Main (Brand) Page - Location Pages 
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Individual Business Pages
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|---|---|---|
 Impressum |
The impressum is mandatory for Facebook in the DACH region only. |
The impressum is mandatory for Facebook in the DACH region only. |
 Hide Address |
You cannot hide the address of your locations. The main page itself does not have an address. |
You can hide the actual location's address on its business page. |
 FB Store Locator |
All location pages can be found via a store locator on the main page. | The business pages stand alone. |
 Page Names |
All of your location pages must have the exact same name as the main name. However, you can display additional, more particular information in ( ) after the page name by using the location descriptor in Facebook. Facebook may reject a desired name change of pages. |
Your business pages can have individual names. Facebook may reject desired names. |
 Connecting your FB page to our platform |
The Facebook connection is done once, on business level for all locations in our platform. For locations without a Facebook page, we will automatically create a FB page during the FB connect flow. |
For each location the Facebook connection is done manually in our platform. For locations without a Facebook page, the system can create a page and be connected in our platform. |
 Existing Pages |
Existing Facebook pages can be manually added as a location page to your FB structure if you have the Admin rights of that page. |
Existing Facebook pages can be manually connected to the respective location in our platform if you have the Admin rights of that page. |
 Unofficial Pages |
You can try to claim existing 'unofficial pages' with Facebook. Only if Facebook decides to hand over the page and the Admin rights to you as well as accepts the name change, these pages may be added manually to your official FB structure. |
You can try to claim 'unofficial pages' with Facebook. Only if Facebook decides to hand over the page and the Admin rights to you, the page may be connected manually to the respective location within our platform. |
  Duplicate Pages |
Duplicate location pages cannot be merged. | You can request 2 business pages to be merged, if you are an Admin of both Business Pages and both have similar names, represent the same thing and have the same address (for physical locations). Facebook is the one that decides on the merge. |
 Merging Pages |
Likes of your location pages are not summarised on the main (/brand) page. The location page keeps their followers, likes, reviews, when you add it as a location page to your main structure. |
Merging two pages has effects on likes, photos, posts, followers: users who like your pages and any check-ins will be combined; but posts, photos, reviews, ratings and the usernames will be deleted from the page you merge. |
 Posting on all pages (via FB) |
A post on your main (/brand) is done via Facebook and can be automatically displayed on all location pages (FB settings). |
A post done via Facebook on a Business page is not automatically added to other Business pages. |
 Posting via our platform |
Via our platform you can choose to post: - On all your location pages at once; - On a specific location's page only. |
Via our platform you can choose to post: - On all your Business pages at once; - On one Business page only. |
 Replying to Reviews |
You can reply to reviews on location pages via Facebook. Because the main page has no location address it cannot be managed through our platform. |
You can reply to reviews on Business pages through our platform. |
  News posting |
You can post news on location pages through our platform. |
You can post news on Business pages via our platform. |
 User Roles and Rights |
You can create as many Admin roles on Facebook as you like, either for all pages on main (/brand) page level or for individual locations. |
You can create as many Admin roles on Facebook as you like for your Business pages. |