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    Custom Fields

    Custom Fields - how to request and how to manage

    Written by Deyana Stoeva

    Updated at September 2nd, 2025

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    Table of Contents

    This article explains what Custom Fields are, how to request this feature, and how to manage them in the Uberall platform. What Are Custom Fields? Key Details to Know How to Request Custom Fields How to Manage Custom Fields Editing Custom Fields in the Platform Editing Custom Fields via Bulk Update Tool Bulk Update via Excel

    This article explains what Custom Fields are, how to request this feature, and how to manage them in the Uberall platform.

    What Are Custom Fields?

    Custom Fields allow you to create personalized data fields for your business, tailored to your specific needs.

    They make it possible to store additional information linked to each location, such as:

    • Number_of_locations
    • Employees
    • Salesforce_id

    You can use Custom Fields to collect and manage internal data. While they are not published to directories, you may choose to display them on your Store Locator if desired.

    Key Details to Know

    • Internal Use Only – Data is not shared with directories.
    • Limit – Up to 200 Custom Fields per business.
    • Multiple Businesses – Each business can have its own unique set of fields
    • Naming Rules – Only alphanumeric characters are allowed (hyphens - and underscores _ are also accepted).
    • Restricted Names – Field names cannot match business/location data names (e.g., "street" or "name").
    • Custom Field Values – Can be numbers, text, or even JSON strings.
    • Character Limit – Each field can hold up to 32,767 characters (based on Excel’s maximum cell limit for import/export).

    How to Request Custom Fields

    To get access to Custom Fields:

    1. Define Your Needs – Decide which Custom Fields you want and which business they should be added to.
    2. Contact Support – Reach out to our Support team and provide your specifications. They will assist with setup.

    How to Manage Custom Fields

    Once added by Support, Custom Fields will be available for each location within the specified business.

    Editing Custom Fields in the Platform

    1. Open the Location Profile for the desired location.
    2. Navigate to the Custom Fields section.
    3. Edit the values as needed.
    4. Save your changes.

    Editing Custom Fields via Bulk Update Tool

    Bulk Update via Excel

    For detailed instructions on using Excel to bulk update location data, please refer to our dedicated support article. 

    Below is specific guidance for editing Custom Fields:

    • Each Custom Field appears as its own column in the exported Excel file.

    Import:

    1. Locate the Custom Field column(s) in your exported file.
    2. Enter or update the desired values for each location.
    3. Save the file and upload it back into the platform to apply the updates in bulk.




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