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    What are the benefits of connecting my Google account to the platform?

    Written by Patricia DallAstra

    Updated at September 5th, 2025

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    Table of Contents

    Will my data be updated on Google or do I need to manually update them there?

    Our platform enables you to centrally manage your locations on all directories including Google Business Profile (GBP).

    Once you have Google Business Profile connected to it, you will be able to update your locations, see their analytics in the dashboard and - depending on your product plan - answer to feedback and create posts. If you have a verified account, you can also use the platform to create new locations.

    Will my data be updated on Google or do I need to manually update them there?

    Once the location data is uploaded into our platform and the connection between these locations in our platform and Google Business Profile is established, it will no longer be necessary to login to Google Business Profile to manually update your data.

    The data listed in the platform will function as one central source of truth. Changes will only have to be made once in the platform. The updated data will then be pushed to Google and all other directories.

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