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    Photos on Google Business Profile (GBP)

    Will the photos on the GBP location be deleted if connect to the platform?

    Written by Deyana Stoeva

    Updated at September 2nd, 2025

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    This article explains what happens to your photos once connected to the platform

    Connecting to the platform will not delete the existing photos on the Google location.

    We can only delete photos on Google Business Profile that were uploaded via the platform. All photos that are uploaded via the Google Business Profile UI directly cannot be deleted via our platform. 


    Have a look at some example scenarios in which we update or delete photos from Google Business Profile.

    Photos uploaded by the owner

    • Scenario 1: There are no existing photos in Google Business Profile. The owner of the location uploads photos to the platform and then connects the location to Google Business Profile. The photos will be submitted to Google Business Profile after the next sync.
      • If we delete these photos from the platform and sync, the photos will be removed from Google Business Profile.
      • If we disconnect Google Business Profile from our platform, remove the photos from the platform and connect again, we will only remove the photos in Google Business Profile, which were previously uploaded by us.

    • Scenario 2: There are already existing photos for the location in Google Business Profile, but not in our platform.
      After a sync, the existing photos will not be removed from Google Business Profile and not added to the location's photos in our platform but pulled as Profile suggestions. 
      • If you choose and confirm them or upload the photo-URLs from your Google Business Profile-export, we will update the location's profile and add the photos from Google Business Profile to the photo section. This way you can add the photos to other directories. This action will NOT enable you to delete the photos in Google Business Profile.
      • If you choose not to pull the photos into the location profile, by confirming the suggestions without choosing any photo at all, the photos will be removed from the Profile suggestions section on the platform. This action will NOT delete the photos from your Google Business Profile profile. 
      • As soon as you upload new photos to your profile, the photos in the suggestions section will be removed. This action will NOT delete the photos from your Google Business Profile profile.


    Photos generated by Users

    Photos uploaded by Users will be pulled into Customer Feedback Inbox as a dataPoint/Review.

    We don't delete visitors generated photos. However, our customers can contact Google Business Profile Help and request the removal of a photo uploaded by visitors of the location if this photo violates the Google Maps photo policies.



    Best Practices

    • If you are an Enterprise client we suggest the following steps:
      • Export the data from Google Business Profile
      • Copy and paste the URLs of the photos in our import file
      • Import the photos to the platform
    • If you are an SMB client:
      • Connect your location to Google Business Profile
      • Choose the suggestions displaying the Google Business Profile photos
      • Confirm the chosen suggestions








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