Welcome to the Fall 2024 Release Notes for partners! 🍁 We are happy to bring you innovations that help you and your SMBs simplify location management and improve customer interactions! Check out the updates to the platform below.                
 

Take me to my Uberall  

Optimize Your Locations, Maximize Your Revenue

Homepage 2.0 

The new homepage is a streamlined interface that gives you a complete health check of your locations’ performance. Powered by the Uberall Location Performance Score (LPS), you’ll be able to assess key metrics—visibility, reputation, and engagement—to drive revenue impact. With this holistic view, you can focus on high-priority actions that will make the biggest difference for your business.

Homepage 2.0 also includes Recommended Tasks to help you cut through the noise and act on the most impactful optimizations. Benchmark your locations to compare performance and get clear, actionable steps to improve views, clicks, and customer engagement—all in one easy-to-use interface.

• Uberall Location Performance Score: Get a holistic view of location health across visibility, reputation, and engagement.
• Recommended Tasks: Focus on actions that drive profile views, clicks, and engagement.
• Benchmarking: Compare and optimize performance across locations to maximize impact.
• Efficiency: Quickly identify areas for improvement and take action faster to drive results.
   

Streamline Your Location Management Process

Location Approval Workflow

The new Location Data Approval Workflow is designed to help businesses efficiently manage location data while maintaining brand control and accuracy. This feature allows different user roles to collaborate seamlessly: contributors can edit location profile data, such as addresses, phone numbers, and hours of operation, while approvers review and approve the changes before they are published. This workflow enhances collaboration while ensuring data quality and consistency across all locations.

With the Location Data Approval Workflow, you can:

• Empower Location Managers: Give location managers the autonomy to update key information while maintaining brand safety and control.
• Streamline Data Management: Improve the efficiency of managing location data with a simple, one-click approval process that fits seamlessly with existing workflows.
• Boost Accuracy & Visibility: Keep location profiles accurate and up-to-date, improving search rankings and driving more views and clicks to your stores.

Insights & Analytics Innovations

Sentiment Analysis Multi-Language Support 

We’re excited to introduce multi-language support for our Sentiment Analysis dashboard! This enhancement allows you to gain a deeper understanding of customer feedback, no matter what language your customers use, all in one centralized report. No more manually analyzing individual reviews—now, you can get a comprehensive view of your brand’s sentiment across all your locations in a time-saving, efficient way.

By analyzing real customer feedback, you can move beyond average ratings to pinpoint opportunities for improvement, helping you optimize your products and services to better meet customer needs. With this new feature, you can:

• Identify Opportunities for Improvement: Quickly spot strengths, weaknesses, and trends with clear sentiment scores, allowing you to prioritize where your business needs attention.
• Focus on What Matters: Filter by location, date, or network to uncover underperforming areas and make informed decisions.
• Access Actionable Insights: Drill down into the specific reviews behind the data to understand what your customers are really saying and adjust your strategy accordingly.

Enhanced Local SEO 2.0 

As businesses work on improving their ranking in local searches, they’ll want to track the success of their efforts. The Local SEO Report provides users with visibility into how locations are ranking in local search results for keywords elected by the business. For this new iteration we are introducing new metrics and data sets that help users see a more holistic view of performance.

1. Users will now be able to identify the percentage of managed locations that are ranking in the Top 1, Top 3, and Top 10 spots of local search results. Easily get at a glance data or see trending data for a specified timeframe.    
    
2. A new Keyword Ranking table helps users to identify how managed locations are performing for each keyword that has been specified by the business. Each location will show a search rank value and color code to easily identify its position in search for a specified keyword. 
   • Green indicates the location in is the Top 3 (1-3) rank for the selected keyword in the selected timeframe, 
   • Yellow indicates the location is in the Top 10 (4-10)  rank for the keyword in the selected  timeframe.
   • Red indicates the location is in the Top 60 (11-60) rank for the keyword in the selected timeframe.
   • White indicates the location did not rank for the keyword during the selected timeframe.      
      
3. Lastly the ‘Top Keyword Movers’ has been consolidated into one column (Biggest Movers) to streamline the view and easily identify which keywords are making the most impact or require more attention. 

Using this insight can help businesses to determine which locations are performing well and those that may be struggling. When a location may be struggling with ranking for a particular keyword, businesses can make efforts to further optimitize the listings and local pages, create new social content, reply to reviews, etc.

Enhanced Location Data Management

Temporary Closed Status

We’ve made it much easier to change the status of a location to temporarily closed! Ensuring that updated that a location's status on the listing can prevent consumers from visiting the location while it’s closed and leaving a negative review or social comment. 

In the location’s basic profile data, users will find a refreshed status section that enables users to select from a variety of different location statuses. Click on the new “Change Status” button to see the list of available options. For open (active) locations, a new toggle option will enable you to set the location as Temporarily Closed. When enabled, you will be prompted to set a re-open date. These updates are also available in the Bulk Editor simplify the process when updating multiple locations!

Manage Location Status

In addition to the temporarily closed updates, users will now see a new way to manage the location status. This includes how to close locations or cancel the subscription. In the basic data section of the location profiles, users can choose to change the location status from Open to Permanently Closed. 

For those looking to cancel the location management in the platform, users can now find the option at the bottom of the basic profile data under the “Location Management” section. Upon click the button, users will be presented with the option to not renew next contract cycle or to cancel immediately. These updates are also available in the Bulk Editor simplify the process when updating multiple locations!