SaaS Products Descriptions

The below table sets forth which SaaS Products are included in the SaaS Product Bundle(s) or package(s) under an Order referring to these SaaS Product Descriptions, unless the Parties have agreed otherwise in the respective Order. The marker “Y” indicates that the respective SaaS Product (or SaaS Product module) is included in the respective SaaS Product bundle,  or package(s) unless agreed otherwise.

SaaS Products in Detail

Descriptions of the SaaS Products (or SaaS Product modules) and their respective functionalities can be found in the respective sections below and under https://uberall.com/en-us/platform-overview.   

Mission Control

Manage, optimize, and enrich your Corporate Location Data at scale.

Includes: 

Scalable collection and update of Corporate Location Data - via form, via bulk update user interface, via API or via table import flow

• Account configuration and Location sorting with labels and grouping
• Data cleansing including location address normalization (validation of geo coordinates to ensure rooftop accuracy)
• Ingestion of: 
  • Basic Corporate Location Data: Submission of names, addresses, telephone number, fax, website URL links, e-mail, opening hours, descriptions, keywords, photos, company logos, selection of key categories, etc. 
    • Keyword recommendations for location description
  • Premium Content: Submission of video, services, accepted payment methods, brands, social media profiles, selection of key attributes, etc.
    • Media manager: categorization of location photos which optimize their performance
    • Content collection: collections of product, service, menu, people, and custom assets, published across multiple locations’ Listings and Local Pages. 
  • Custom Fields: attributes specific to your business, that are visible in the frontend and can also be exchanged via API with your integrated systems
    • UTM and Call Tracking fields, limited to only those Publication Partners that accept this information (Google, Bing, and Facebook,)
• Data enrichment suggestions after analyzing location data already publicly available online outside of the SaaS Products
• Unlimited profile updates on the Uberall Platform via real-time API, automated correction of data inconsistency and duplicate deletion 

Listings

Manage, optimize, and enrich  your Corporate Location Data of  your Corporate Locations at scale, then submit it to our network of Publication Partners for publication and synchronization purposes

Includes: 

• Global network: submission to our network of Publication Partners, taking into account location region and category (for Core Listings, this is limited to 4 selected Publication Partners)
• Optimization for Voice network (for Core Listings, this depends if voice network Publication Partners have been selected)
• PreSync: identification of existing listings and claiming process to prevent duplicate creation
• Unlimited submission and publication updates, happening real time on API-connected publishers
• Self healing listings: sync checks to protect listings from being claimed by a third party or having inaccurate data published
• Listing duplication suppression
• Closed location management to remove them from publishers

May included additionally: 

• Pull API: Leverage all features and manage all data through Uberall’s bi-directional REST API for integration into your existing IT infrastructure 
• Additional Publication Partners

Reviews

Monitor and reply to customer feedback across the web from one place. 

Includes automatically: 

• Reputation monitoring from a single platform across various channels and content types (reviews, Q&As etc.)
• Subscription to configurable email notifications when new reviews are published

May include additionally: 

• Approval workflow: give selected users the chance to check replies before they’re posted live
• Reviews widget on your website to collect 1st and 3rd party reviews, including monitoring through the CoreX platform
• Reply Assistant including: 
  • Response Library: save templates other users can apply to reply to reviews
  • Automated Responses: auto-reply to star-only reviews with randomly selected reply template
• Review Generation Email: Invitation tool to create and send customers customised emails to encourage reviews of your locations.

Messages

Track and respond to customer messages across multiple platforms from one central inbox, via live agents or with support from local chatbots.

Includes automatically: 

• Centralized messaging UI (Google, Facebook): reply to messages from the CoreX platform, across all your locations
• Hand-off & email notification to live agent to inform a message has been received

May include additionally: 

• Basic chatbot customization
• Multi-language chatbot (EN, DE, FR, ES)
• Connection to reservations system

Insights & Analytics

Centralize the data showing how customers find, experience, and interact with your locations online and get best practice recommendations on improving performance.

Social Organic

Post to your social media profiles, listings and website.

Includes: 

• Posting at scale: 
  • On multiple locations
  • Various posting types: news, offer, events, Q&A
• Schedule publications
• Performance analytics (views, clicks, share, like, reactions when available)

May include additionally: 

• Posting on social media brand pages, additionally to local listings and social media location profiles (available for Facebook and Instagram)
• Posting widget for your website
• Posting to Local Pages (excluding Local Pages as a Managed SaaS Product)
• Social post templates stored in a library with various sharing capabilities across users
• Posting calendar with monthly and weekly overview of the content scheduled
• Optional workflow to make content approval mandatory before content is submitted for the purpose of publication

Social Ads

Manage and run paid ad campaigns across your social media profiles

Includes: 

• Run localized ad campaigns at scale on Facebook and Instagram: : 
  • On multiple locations
  • Demographical and geo-targeting with geolocation
  • Various formats such as photo and video ads, offers, in-message ads
• Campaign templates for various campaign objectives, stored in a library 
• Performance analytics with export abilities
• A/B Testing that automatically carries forward better performing ad versions

Locator & Local Pages

Help customers find your locations  through an integrated overview on your website (Locator) and/or let them explore each location through sub-websites (Local Pages).

Locator and/or Local Pages may be made available in one of the following forms of integrations:

1. Self service (Self-Serving)

Locator builder: build, design, and deploy changes to your Locator and/or Local Pages. Embed the code on your website once, then manage everything easily from the platform. 

• Hosted on your primary domain

2. Managed

Uberall builds, hosts, and maintains your Locator and/or Local Pages in consultation with you, hosted on a subdomain of your site.

• Built & maintained by Uberall
• Hosted on a sub-domain

Include(s) in the forms of integrations above: 

• Integratable Corporate Location overview with map-, search- and filter-functionalities (Locator) and/or Landing Pages for individual Corporate Locations (Local Pages)
• Flexible design (layout, styles, CTAs only for Self Service, more options for Managed and Store Finder API only)

3. Locator API (Store Finder API)

Use the Locator API to pull  Corporate Location Data and content into custom website and app builds, or bring the power of Uberall CoreX into your own tools and dashboards.

Includes in the form of integration above: 

• Provision of API access 
• Allowing Customer to create integratable overview of Corporate Locations with map-, search- and filter-functionalities (Locator) and/or Landing Pages for individual Corporate Locations (Local Pages) itself

Local Pages may include additionally: 

• Posting on Local Pages with Social Organic
• Integrability of other cContent e.g. embedded elements (such as bookings), Reviews feed or content from Content Collections (as described under Mission Control)
• Provision in multiple languages (may apply to both Locator & Local Pages)

Platform / CoreX Platform

Set of features improving the overall platform experience to integrate our customers standards and ecosystem. 

Includes

• User Rights Management: Assign flexible user rights for different employees, from location-only manager, to administrator, with customized setup for notifications, edit and features accesses

May included additionally: 

• Login & Security: 
  • Single sign-on via SAML
  • Two-factor authentication
• In app support via form or chat
• Accessibility widget

Review Generation SMS

Invitation tool to create and send customers customized text messages (SMS) to encourage reviews of your Corporate Locations.