☀️ What’s New This Month?

Get ready for a Q3 packed with innovation! We’re putting powerful AI, automation, and streamlined workflows at your fingertips, and a brand-new, intuitive navigation makes it easier than ever to get things done.

• Meet UB-I, your new AI-powered agent, helping you monitor and improve location performance 24/7.
• AI-Social Writer & AI-Tone Adjuster on Mobile App - Adding the ability for users to create social posts with the AI-Social Writer from the mobile application
• Campaign Subscriptions - Admins can create and manage a central calendar of posts that location managers can easily subscribe to to auto publish posts on their own social media accounts.
• New Analytics - The Competitive Intelligence Report gives you a clear, side-by-side view of how your brand compares to competitors across search visibility, reviews, and keyword performance. With visual insights, ranking trends, and actionable recommendations, it helps you quickly identify gaps and opportunities to boost local performance.
• New Navigation - Redesign of the platform’s navigation to be intuitive, scalable, and provide a better user experience. This initiative aims to improve content discoverability and task efficiency across the different user types including multi-location managers, single-location owners, and partners.
• Smarter Suggestions, redesigned for speed and accuracy, now with bulk actions and better clarity.
• Platform Email Upgrades - A comprehensive migration of all remaining email communications from the legacy Sendgrid system to AWS SES, creating a unified email infrastructure that eliminates operational complexity and maintenance risks. This technical consolidation maintains all existing email designs and logic while establishing a single, scalable platform for all email communications across the ecosystem.
• Sensitive Change Alerts - This feature introduces a detection and warning system for Locations sensitive field changes (such as business name, address, phone number, and primary category). It alerts users of potential risks before changes are applied, helping prevent Google Business Profile suspensions.

Read on for all the highlights 👇
 

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Listings

Google Location Import

With this release we are introducing major enhancements to how locations can now be onboarded into the platform. The new Google Location Import provides an effortless onboarding experience and provides a guided flow through adding locations using a Google account.

Take Advantage of

• Rapid Onboarding and Time Savings: The feature enables swift and effortless onboarding of locations, speeding up the client onboarding process
• Smart Business Association: When importing, clients can select an existing business or create a new one. If creating a new business with a single location, key fields like Business Name, Address, Zip, City, and Country will auto-complete from the imported location.
• Improved Error Handling: For failed imports, users will see what went wrong, with an option to download a CSV error report detailing the location identifier, address, and reason for failure.

Decide which account (Location Group) to import locations from.
From the selected account(s), choose the locations to import.
Decide if the locaitons will be added to an existing Business or creating new Business(es) for the locations.
Monitor the progress of the import.

Getting Started

In the Locations page, head over to + Add Locations and select Google Import. If you have imported any locations previously, you will be able to see the import jobs on the page. Click to continue with Importing from Google. After authorizing a Google account, follow the flow to picking the Location Group from Google, the relevant locations, and deciding which Business (exisitng or new) to add the locations to within the platform. Once completed, users will be able to verify the progress on the main import page. 

Intelligence AI & Automation

UB-I, The AI Agent for Location Performance

UB-I helps users spot and fix issues before they impact customers. From listings to reviews, UB-I works behind the scenes so you don’t have to. It intelligently orchestrates actions across reviews, listings, local pages, and social content using multiple task-specific AIs, giving you better results with less effort.

Take advantage of

• Intelligent Monitoring: Constantly scans listings, reviews, and local pages to detect gaps and fix issues — before they become problems.
• Intuitive Decision-Making: Understands your business goals and focuses on the actions that drive the most impact by orchestrating with network of AI  — so you spend less time on busywork.

UB-I will support you with the ability to

• Monitor your location performance
• Spot issues and patterns
• Recommend and execute improvements
• Prove Business Impact
• Provide guidance on how to use the platform
• Offer insight into profile optimization tips

Not only does UB-I support your prompt questions, but will also provide contextual suggestions throughout the platform that can help you to get started and make the most of the features available to you. More than just an assistant in the platform UB-I will be able to continuously monitor your location performance 24/7 so you can be assured that your profiles are the best that they can be.

Getting Started

UB-I can be found throughout the platform. Users just need to do is click on the new AI button that is located at the top of each page. This will launch a new sidebar where you can engage with UB-I. Use any of the contextual suggestions to get started with UB-I or enter a prompt on what UB-I can assist with. 

Social Innovations

Campaign Subscriptions

This powerful feature allows admin users to create and manage a central calendar of posts that local managers or franchisees can easily subscribe to. This ensures brand consistency and automatically publishes posts to their own social media accounts. For example, a franchise head office can create a series of promotional posts for a seasonal campaign, and all local stores can opt-in to automatically publish this pre-approved content. This guarantees that every location is sharing a consistent message at the right time, with minimal effort.

Key Features

• Centralized Calendar: HQ can create and manage a central calendar of social posts.
• Automatic Publishing: Local managers and franchisees can subscribe to campaigns for automatic publishing.
• Brand Consistency: Ensures all locations share pre-approved, on-brand content with minimal effort.

Getting Started

These features will automatically be available if you have agreed to the AI Terms & Conditions and are already using these features in the desktop app. If not, head over to the Org Settings and agree to the terms & conditions in the User Management section. Once enabled, users can find these new AI features when creating a new Social post in the Mobile App!

Apple Showcase 15-minute Publish Time

We've made an update to the Apple Showcase functionality to improve the publishing process, making it even faster to get your content live. The reduction in the publishing time to just 15 minutes means you can react to trends and share new content with your customers on Apple more efficiently than ever before.

Take advantage of

• Faster Publishing: Content now goes live on Apple Showcase in just 15 minutes.
• Improved Efficiency: Reduces publishing time for a more streamlined workflow.
• Increased Agility: Allows you to react to trends and share timely content with customers more efficiently.

Getting Started

These features will automatically be available if you have agreed to the AI Terms & Conditions and are already using these features in the desktop app. If not, head over to the Org Settings and agree to the terms & conditions in the User Management section. Once enabled, users can find these new AI features when creating a new Social post in the Mobile App!

Mobile App Updates

Local Search Mobile App Branded Colors

The Mobile App has been renamed to the Local Search app. In doing so, we are enabling more users to take advantage of using the platform features on the go! Included with this renaming the Mobile App will also take on the whitelabeling configuration set up in the platform no extra work required. 

With the Local Search app, SMBs can take advantage of key platform features such as managing reviews, creating new social posts, and update key location data (e.g., hours of operation and special hours) while on the go!

AI-Social Writer & Tone Adjuster

We've integrated two of our most popular AI features from the desktop app to the Mobile App making social media posts easier than ever to create, no matter your experience level. Whether you're a seasoned marketer or just starting out, you can now quickly generate compelling post copy and fine-tune your message to perfection—all while you're on the move.

Key Updates

• AI Social Writer: Generate engaging social posts directly from the mobile app.
• AI Tone Adjuster: Effortlessly change the tone of your posts to match your brand voice.
• Improved Efficiency: Create and edit social content on the go, ensuring a consistent and active social presence.

Getting Started

Ensure that you have downloaded the Mobile App (Local Search). These features will automatically be available if you have agreed to the AI Terms & Conditions and are already using these features in the desktop app. If not, head over to the Org Settings and agree to the terms & conditions in the User Management section. Once enabled, users can find these new AI features when creating a new Social post in the Mobile App!

LinkedIn Posts & Apple Showcases

With this update, users will now be able to maximize their social presence by publishing to Apple Showcases and LinkedIn while on the go! 

Key Updates

• Platform Parity: Post to LinkedIn and Apple directly from the mobile app, matching web functionality.
• Unified Workflow: Manage your complete local social strategy from a single mobile interface.
• Enhanced Flexibility: Ensure consistent engagement across all platforms, even when you're on the move.

Getting Started

Businesses will need to connect their LinkedIn profile in the Location Hub’s Business Connection. Once connected, the LinkedIn channel will be available for selection when publishing new social content. Users can also take advantage of the recently released AI-Social Writer and AI-Tone Adjuster to help you craft the perfect post!

Simplicity - Continuous Innovation in UX UI

Suggestions 2.0

We're excited to announce a significant update to the Suggestions feature, designed to help you maintain more complete and accurate profiles with unprecedented ease. This release introduces a streamlined interface, powerful bulk action capabilities, and enhanced clarity on suggestion statuses. See what’s changed and how it makes profile updates faster and easier.

• Eliminates tedious location-by-location navigation
• Reduces user frustration with complex UI workflows
• Prevents accidental bulk declines of valuable suggestions
• Addresses the overwhelming nature of managing numerous location suggestion

With the new Suggestions interface, you can now view all suggestions in a unified dashboard, sort by location or suggestion type, and apply bulk actions across multiple locations simultaneously. You can quickly identify high-impact suggestions (like missing business hours or photos) and implement them across relevant locations with just a few clicks, dramatically improving your profile completeness and online presence.

See total Suggestions for each location in the location list view.
See all Suggestions for on Data Suggestions tab for the location with the ability to “Accept All” or “Reject All”
Ability to “Accept” or “Reject” each suggestion.
For Photo Suggestions, an improved way to select and add suggested photos to your profile.

Navigation Updates

We've completely redesigned the platform's navigation to be more intuitive and scalable. Our new user-workflow-first model improves content discoverability and task efficiency by organizing features around the jobs you need to do, not just the product they belong to. All tools are now easily accessible through a streamlined two-level structure with a new sidebar on the left. This simplified design reduces the learning curve and cognitive overload, making the platform feel more intuitive for new and experienced users alike.

Key Updates

• Redesigned Structure: A new, intuitive navigation system with a streamlined two-level sidebar.
• Workflow-First Model: Features are organized around user tasks, improving content discoverability and task efficiency.
• Simplified Interface: Reduces the learning curve and cognitive overload, making the platform easier to use for everyone.

Before	After
Navigation includes both left navigation bar and additional tab view at the top of the page with secondary tabs for additional pages.	New Navigation streamlines navigation by consolidating all main navigational elements into the left navigation menu creating a page effect.
Similarly, some sections of the platform included a tabbed view.	New Navigation consolidates that into the left navigation bar with expandable menus to streamline selections.

Weekly Digest 2.0

We are redesigning the look of the Weekly Digest email! In this update, we improve the visuals to provide a more modern design, enhance the user experience and provide more actionable insights. With the redesign. The Weekly Digest provides quick, digestible summaries of key metrics and LPO progress, reducing the need for extensive manual platform navigation. The Weekly Digest will also retain any whitelabel within the platform ensuring a consistent experience. 

Weekly Digest Email - Auto Enrollment for All Users

With universal digest auto-enrollment, every new user like automatically receives the same valuable weekly insights from day one, regardless of how they joined. All users start their journey with consistent access to platform updates, best practices, and optimization opportunities. 

• Consistent communication touchpoints for all user segments
• Automated delivery of platform optimization insights and feature updates
• Re-engaging inactive users through valuable content delivery

Location Hub Updates

Sensitive Change Alert

Protect your Google Business Profile with this new smart guardrail. This feature introduces a detection and warning system for sensitive field changes (such as business name, address, phone number, and primary category). It alerts you of potential risks before changes are applied, helping prevent unexpected Google re-verification or suspensions. Imagine you accidentally change your main business category—the alert will pop up to warn you of the high-risk change, giving you the chance to confirm or cancel before it's too late. This proactive prevention of high-impact user errors ensures the continuous online visibility of your business.

Take advantage of

• Smart Guardrail: A new detection and warning system for high-risk field changes.
• Risk Prevention: Alerts you of potential Google re-verification or suspensions before changes are applied.
• User Control: Provides a clear summary and allows you to confirm or cancel sensitive changes.

Review Management

AI-Custom Instructions

A highly request feature that will be coming to a future release. With AI-Custom Instructions, users will be able to input brand guidelines into the review responses that are produced by AI. 

Take advantage of

• Increased Control over AI Prompts: Users will have continuous control over the quality of content within the AI suggested replies.
• AI Scalability: This helps instill confidence across the org as AI suggested replies will contextually follow the guidelines outlined in the custom instrutions.
• Improved Response time: With custom instructions following brand guidelines, users will need to make fewer manual edits to adjust suggested replies. 

AI-Inline Edits

We are excited to announce another AI feature that isn't included in this release, but will be coming soon! The AI-Inline Edits combines two powerful AI capabilities! FIrst users will be able to prompt AI to provide better contextual responses or refine an existing response (e.g., refining a reply to sound more excited or apologetic). Additionally, a new tone adjustment feature will also be included making it easier to modify the voicing of the response into one of the selectable options.

Take advantage of

• In-Context Refinement:  Users will now have more capability of adding more context to generated text helping to refine replies in the moment.
• Improved Efficiency: Reduces the need to manually craft a better response
• Tone Adjustment: Refine the voicing of any drafted replies with a quick selection of one of the tone adjustments.  

Analytics

Sentiment Analysis Reports

Sentiment Analysis is getting a complete redesign! With the redesign users will be able to get a better understanding of their customer sentiment across the business with all new visuals and data sets. The new report will have three sections; Overview, Themes, and Locations. This release will focus on the launch of the Overview page. While we continue to iterate on the Sentiment Analysis report, users will still be able to access the current version. 

User Feature Provisioning Clean-up

In the coming releases we will be cleaning up some of the permissions for users. This update will not make a major impact on your experience as we will be removing those that are no longer necessary or are deprecated.

These removals will be over time during Q4 and possibly Q1. Users should expect that we will remove features that are part of standard products to simplify setup

   Previous Release Notes