☀️ What’s New This Month?

Our September releases focus on delivering fresh redesigns, updates to our analytic tools, and greater parity between our Desktop and Mobile Apps. 

• Navigation Updates Continued - Redesign of the platform’s navigation to be intuitive, scalable, and provide a better user experience. This initiative aims to improve content discoverability and task efficiency across the different user types including multi-location managers, single-location owners, and partners.
• Redesigned Dashboard - A UI/UX upgrade to the Dashboard and a new data architecture designed to significantly reduce data discrepancies and boost performance.
• LPS Visibility Booster - This update improves the Location Performance Score (LPS) by introducing a Visibility Boosters sub-category under the Visibility Score Key Tasks. 
• Sentiment Analysis Revamp - The Sentiment Analysis report is being enhanced with a focus on improved analytics and visualization.
• Campaign Subscriptions - Admins can create and manage a central calendar of posts that location managers can easily subscribe to to auto publish posts on their own social media accounts.
• AI-Review Responses on Mobile - Adding the capability of using AI to draft review responses.
• LinkedIn Posting on Mobile - Adding platform parity to enable LinkedIn Posting on the go. 

Read on for all the highlights 👇
 

 Open Uberall     

Platform Enhancements

Navigation Refresh Continued

Last month we introduced the first set of navigation updates to the platform which consolidated the major navigation to the main left-navigation bar. In this release, we are continuing to improve the navigation experience with a few additional updates. First, we will be simplifying the colours of the main navigation. We will also be renaming the Locator + Pages section to Store Locator. 

We are moving the “Businesses” section from the Location Hub section into the main navigation. This will help make it easier to locate where to manage Businesses within the platform and business-level Listing Connections. This section will only be available to user roles that can manage businesses. 

User Feature Provisioning Clean-up

In the coming releases we will be cleaning up some of the permissions for users. This update will not make a major impact on your experience as we will be removing those that are no longer necessary or are deprecated.

These removals will be over time during Q4 and possibly Q1. Users should expect that we will remove features that are part of standard products to simplify setup

Homepage & Dashboard Enhancements

New Dashboard

In this release, we are introducing a complete refresh of the Dashboard! The Dashboard is a key place for users of any level to gather insights on the performance of their location(s). This refresh brings a long overdue revamp to the data visuals, performance, and overall user experience. 

Key Benefits:

• Refreshed design: Provides an all new layout for the available data simplifying the view, making the Dashboard easier to understand and navigate.
• Enhanced filters: Provides a better filtering experience similar to the Homepage, adds Business-level filtering, and an improved date filter. 
• New PDF export: New format for exporting the data available for single & multi-location managers.
• Improved performance: Reduces discrepancies and improves the overall performance of the dashboard. 

Location Performance Score Updates - Visibility Booster & Data Freshness

We are updating the Visibility scoring within the LPS on the Homepage. This update adds in Visibility Boosters to the Visibility Score's Key Tasks. With this, users will be encouraged to upload videos, add attributes, and action links as they look to improve their Location Performance Score. With these Visibility Boosters businesses are more likely to be discovered as profiles will be more complete and increase the likelihood of converting customers with rich content and a direct call-to-action.

Getting Started

Head over to the Homepage of the platform and ensure that the Visibility Score is selected in the Location Performance Score section. Visibility Boosters will be displayed when there are locations that are missing any of the Key Tasks for the section (e.g., upload photos/videos, add action links, add attributes, etc.). 

Analytics Enhancements

Sentiment Analysis Revamp - Overview Page

Sentiment Analysis is also getting a complete revamp! With this release we are introducing a new navigation for the Sentiment Analysis along with a redesign of the visuals. The report will now be broken down into three sections: Overview, Themes, and Locations (multi-location managers only). In this release, we will launching the ‘Overview’ page. 

Key Benefits:

• Updated Overall Sentiment Score: This will be displayed as a numerical score, accompanied by a qualitative description (e.g., "Slightly Positive").
• Refreshed Theme Spotlight: Highlights trending positive and negatives themes 
• New Sentiment Over Time: Provides trending data on the sentiment of reviews (positive, neutral, or negative) and the avg. sentiment for the selected time period.
• New Current Location Ranking: Identifies the top and bottom performing locations.

Getting Started

The newly refreshed Sentiment Analysis - Overview is now available in Analytics section of the platform. The previous Sentiment Analysis report will remain available under the ‘Legacy’ tab while we continue to rollout the remaining revamped tabs. 

Social Innovations

Campaign Subscription Calendar

This powerful feature allows admin users to create and manage a central calendar of posts that local managers or franchisees can easily subscribe to. This ensures brand consistency and automatically publishes posts to their own social media accounts. For example, a franchise head office can create a series of promotional posts for a seasonal campaign, and all local stores can opt-in to automatically publish this pre-approved content. This guarantees that every location is sharing a consistent message at the right time, with minimal effort.

Key Features

• Centralized Calendar: Admins can create and manage a central calendar of social posts.
• Automatic Publishing: Local managers and franchisees can subscribe to campaigns for automatic publishing.
• Brand Consistency: Ensures all locations share pre-approved, on-brand content with minimal effort.

Getting Started

Admins will need to first create campaigns and the posts associated with them. Once campaigns become available, Location Managers can subscribe their location(s) and view the Calendar to see the posts that will be published to their locations' social pages. 

Mobile App Enhancements

AI-Review Responses on Mobile App

WIth this release, we are adding the AI-Reply Suggestions feature from the desktop app, to the Mobile App (Local Search). By adding this functionality, users on the go can lean on AI to quickly draft replies to reviews. Making this accessible on mobile means that location managers can promptly engage with reviews, boosting their performance in local and AI search. 

Getting Started

In the Local Search Mobile App navigate to the Inbox and select a review to reply to. Users will see a new AI button in the reply field. Tapping the AI button will request assistance for drafting a new review response. Accept the draft or regenerate new copy. 

LinkedIn Posting on Mobile App

With this update, users will now be able to maximize their social presence by publishing to LinkedIn while on the go! 

Key Updates

• Platform Parity: Post to LinkedIn directly from the mobile app, matching web functionality.
• Unified Workflow: Manage your complete local social strategy from a single mobile interface.
• Enhanced Flexibility: Ensure consistent engagement across all platforms, even when you're on the move.

Getting Started

Businesses will need to connect their LinkedIn profile in the Location Hub’s Business Connection. Once connected, the LinkedIn channel will be available for selection when publishing new social content. Users can also take advantage of the recently released AI-Social Writer and AI-Tone Adjuster to help you craft the perfect post!

Listings & Location Hub Innovations

Google Location Import

With this release we are introducing major enhancements to how locations can now be onboarded into the platform. The new Google Location Import provides an effortless onboarding experience and provides a guided flow through adding locations using a Google account.

Take Advantage of

• Rapid Onboarding and Time Savings: The feature enables swift and effortless onboarding of locations, speeding up the client onboarding process
• Smart Business Association: When importing, clients can select an existing business or create a new one. If creating a new business with a single location, key fields like Business Name, Address, Zip, City, and Country will auto-complete from the imported location.
• Improved Error Handling: For failed imports, users will see what went wrong, with an option to download a CSV error report detailing the location identifier, address, and reason for failure.

Decide which account (Location Group) to import locations from.
From the selected account(s), choose the locations to import.
Decide if the locaitons will be added to an existing Business or creating new Business(es) for the locations.
Monitor the progress of the import.

Getting Started

In the Locations page, head over to + Add Locations and select Google Import. If you have imported any locations previously, you will be able to see the import jobs on the page. Click to continue with Importing from Google. After authorizing a Google account, follow the flow to picking the Location Group from Google, the relevant locations, and deciding which Business (exisitng or new) to add the locations to within the platform. Once completed, users will be able to verify the progress on the main import page. 

   Previous Release Notes