As we begin the new year, we're excited to announce our Winter '25 product releases! This season, we're introducing enhancements focused on maximizing your insights and intelligent automation. We're also unveiling updates to reporting and location management to optimize your workflow.
Intelligence & AI Automation
AI-Social Writer
| | Users | All Users |
| | Availability | March 13 |
| | Resources | AI-Social Writer |
|
Prerequisites | Accepting AI Terms & Conditions |
Key Benefits
- Effortless Post Creation: Users can save time and resources by automating the creation of social media content. This helps to maintain a consistent posting schedule without the effort of manually crafting every post.
- Prompt-Based Content: Using prompts, customers can easily guide the AI to generate content on specific topics or themes, ensuring their social media remains relevant and targeted to their goals.
- Customized Messaging: By leveraging past posts, our AI-Social Writer ensures the brand voice and messaging are consistent and resonate with audiences. This strengthens brand identity and improves engagement.
We continue our AI Innovations by introducing an all new Social Writer feature to help users craft the perfect post! The AI-Social Writer gives users the option to automatically generate copy using prompts that instruct our Social Assistant on what to write about. The AI-Social Writer can also utilize details from your past posts to create tailored messaging unique to your business and branding.
Get Started
AI-Bulk Review Replies
| | Users | All Users |
| | Availability | March 13 |
| | Resources | Bulk AI Responses |
|
Prerequisites | Accepting AI Terms & Conditions |
Key Benefits
- Effortless Post Creation: Users can save time and resources by automating the creation of social media content. This helps to maintain a consistent posting schedule without the effort of manually crafting every post.
- Prompt-Based Content: Using prompts, customers can easily guide the AI to generate content on specific topics or themes, ensuring their social media remains relevant and targeted to their goals.
- Customized Messaging: By leveraging past posts, our AI-Social Writer ensures the brand voice and messaging are consistent and resonate with audiences. This strengthens brand identity and improves engagement.
Uberall's Reply Assistant has helped users effortlessly craft tailored responses to individual reviews. This season we are expanding that capability to enable users to respond to multiple (40) reviews at once! The AI-Bulk Review Replies uses the same technology to come up with individualized responses for each review selected. Capable of identifying the context and language of a review to quickly draft up a reply. Users can then review the response and make modifications before publishing.
Get Started
The AI-Bulk Review Replies is available for users with the Reviews Plus package for users that have agreed to the AI Terms & Conditions. Start by visiting the the Inbox within Review Management section of the platform. Select multiple reviews and choose “reply” from the bulk actions. Then click “Generate with AI” and watch the magic happen! Replies will be created in a draft mode make it possible for users to review the response, make modifications, or have the Reply Assistant generate a new reply.
Yelp Automations
| | Users | All Users |
| | Availability | March 13 |
With this update, users will be able to utilize more efficiency features to reply to Yelp reviews. Previously, each Yelp review would need to be tackled one by one. Now, users can utilize the Bulk Reply functionality in the Inbox enabling users to reply to multiple reviews at once. This also includes utilizing the newly released AI-Bulk Replies with the Reviews Plus Package.
Get Started
Users with Yelp added onto their package will now be able to navigate to the Inbox, select multiple reviews and choose the Bulk Reply option. Users that also have the Reviews Plus package can chose to use the AI-Bulk Reply from response options to quickly draft replies to the selected reviews.
Platform
Request Access
| | Users | All Users |
| | Availability | March 13 |
We are making it easier to get the permissions needed to manage Google Business Profile data in the Uberall platform. With this release, admins can send a request to Google Business Profile owners and request authorization streamlining the onboarding process. This is a great option for decentralized models where a corporate team may otherwise struggle with connecting franchisees' GBPs.
Getting Started
Visit the new ‘Request Access’ page in the Org Settings of the platform. Here, users will be able to create and manage access links. When creating a link, businesses have the opportunity to brand the request and add a custom message to help instill confidence for GBP owners providing access to their locations.
Once an owner receives the request, they can follow a simple process for granting access to manage their GBP listings. All that is required is for the owner to login into their Google Business Profile account, select the business and locations to provide access for. The request can be completed on desktop or mobile - making it easy for any franchisee to provide access anywhere they are! Once access is granted, admins will be able to then proceed with connecting the GBPs to the platform.
New Login Page
| | Users | All Users |
| | Availability | March 13 |
We are modernizing the login page! The login page is the first page our users see and we want to make sure that it's not only visually pleasant, but also informative. Users will find all new helpful banners that will keep you updated on new features and information that can help you make the most of the Uberall platform.
Location Management
Location List Page Redesign
| | Users | All Users |
| | Availability | March 13 |
Key Benefits
- Enhanced Usability: Redesign improves the overall experience of managing location data.
- Clearer Location Status: New fields provide better insights into the status of each location. Make quick decisions to improve the performance of your locations on directories!
- Action Required Field: Easily identify locations needing attention and what action is needed. Locations that require action can be negatively impacting their success in local search. Reducing visibility and conversions.
- Customizable Data Display: Personalize the table to show preferred data, enabling/disabling columns and reorganizing them. See what’s important to you immediately and remove any clutter.
- Persistent View: Personalized table settings remain consistent across logins. Don’t worry about wasting time setting up your unique view each time!
The Location List Page has received a redesign! This page is an essential part of our platform, acting as a starting point for users to manage location data. The redesign includes visual and usability improvements, making the experience even better.
Users will immediately find new fields that help them to better understand the status of their locations. The new Action Required field makes it easy to identify when a location profile needs attention and what action should be taken.
A new feature to get excited for is the new capability that let’s users decide the data that is displayed in the Location List. Head over to the Personalize table option to enable/disable columns, reorganize them to your liking, and modify the view to better suit your needs. These changes will stay the same each time you log in or until you change them again!
Get Started
The redesigned Location List Page is available in all packages! Log into the platform and head over to the Location Hub's Location page. We recommend setting up a view that works best for you and then tackle any profiles that require action!
New WhatsApp Attribute
| | Users | All Users |
| | Availability | March 13 |
Key Benefits
- Enhanced Customer Communication: By promoting their WhatsApp on their Google Business Profile, businesses make it easier for customers to contact them directly. This immediate connection can lead to more inquiries and potential conversions.
- Simplified Profile Updates: The new attribute simplifies the process of adding WhatsApp details to location profiles ensuring customers have the latest contact options.
- Increased Visibility: Displaying WhatsApp details on Google Business Profiles provides another channel for customers to reach out, increasing overall visibility. This multi-channel approach ensures that businesses are accessible to a wider audience, catering to different communication preferences.
Google is now providing a way for businesses to promote their WhatsApp for customer messaging and communication. With this new release we have added a new attribute to the platform making it easier for businesses to update their location profiles with their WhatsApp details to display on their Google Business Profiles.
Get Started
Sublocality
| | Users | All Users |
| | Availability | March 13 |
|
Region | Philippines | Thailand | Vietnam | Indonesia |
We are adding a new Sublocality field to the address section of the Location's basic data. This enables businesses to ensure their complete address is published. The Sublocality field is will only be applied to addresses in countries that require the additional information. This includes locations in the Philippines, Thailand, Vietnam, and Indonesia.
Get Started
The Sublocality field will be enabled for all packages for locations in the specified countries. Users can update the Sublocality field in the Basic data section of the profile. Additionally, users can update this field using the Spreadsheet Upload or via API.
Insights & Analytics
Competitive Intelligence
| | Users | All Users |
| | Availability | Coming Soon (Rollout in Batches) |
| | Resources | Competitive Intelligence |
Key Benefits
- Benchmark Your Performance: Understand how your local SEO efforts compare to your competition.
- Spot Opportunities: Identify areas where you can outrank competitors and capture more market share.
- Track Your Progress: Monitor changes in your competitive landscape over time.
- Stay Ahead of the Curve: Make data-driven decisions to maintain a strong position in your local market.
Gain a competitive edge with our new Competitive Intelligence Report. This report provides an in-depth comparison between your locations’ local search performance and that of your competitors. We will assign 5 competitors based on your locations’ proximity and keyword tracking. These can be modified so you can analyze other competitors in real-time to see how your locations are ranking against theirs.
The Competitive Intelligence Report Includes:
Overall Search Rank: See the combined search ranking of all managed locations
- Star Rating: See the average star rating of managed locations
- Total Reviews: The total number of reviews across managed locations
Search Rank by Position: See how your locations stack up against competitors in terms of overall search rank (e.g., Top 1, Top 3, Top 10) on major search engines and platforms.
Search Rank Trend: See your performance over time against your competitors and see what you can be doing to improve your ranking.
Ranking Position by Keyword: Compare your keyword rankings with those of your competitors to identify high-value keywords where you can improve your visibility.
Review Insights Report
| | Users | All Users |
| | Availability | Coming Soon (Rollout in Batches) |
| | Resources |
Key Benefits
- Unified View of Your Online Reputation: See all your reviews from Google, Facebook, Yelp, TripAdvisor, and other major platforms in one place, giving you a complete picture of your online reputation.
- Actionable Insights: Quickly identify trends, sentiment, and areas for improvement with our intuitive dashboard and powerful analytics.
- Streamlined Workflow: Take action directly from the report with convenient call-to-action buttons that link to relevant sections of our platform, making it easier than ever to respond to reviews, generate new reviews and identify customer concerns. All these efforts can help to improve the listing performance and drive more conversions.
We are reimagining our reviews reporting with the all new Reviews Insights Report! The report has been redesigned with enhanced visuals to simplify how you analyze the performance of your online reviews.
The Review Insights Report includes:
- Review counts by directories
- Response Metrics such as Average Response and Reply Rate along with trending data.
- High level sentiment details based on star-value of the ratings received
- Trending Keyword data
The report is categorized into different sections that help users better digest the information provided and includes call-to-actions on how to improve upon the performance. This makes the report not only informative but also actionable!
Additionally, see performance data by location and location groups to better understand which locations may to better engage with their customers and improve the quality of service provided.
Social Report
| | Users | All Users |
| | Availability | Coming Soon (Rollout in Batches) |
| | Resources | Facebook Impressions Report | Facebook Reach Report | Facebook Performance Report |
Key Benefits
- Consolidated Reporting: One place to view both Impressions and Reach reports, reducing clutter in the main navigation.
- Enhanced Visuals: Provides improved visuals to better understand Facebook page and post performance.
- Trending Data: Using the trending data users can reference past posts to see what resonates with their audience and refine their content strategy to drive more reach and impressions.
- Demographic Insights: Understanding your audience enables users to tailor content to specific groups and improve engagement and potentially generate conversions.
- Location-Based Performance: Easily identify which locations are performing well or which need improvement to create targeted social strategies. Can also be used to connect which social content is performing well with certain audiences by using demographic insights for the successful locations.
Our Facebook reporting also receives a refresh this season! The new consolidated Facebook Report combines three reports (Impressions Report, Reach Report, and Performance Report) into one section and receives improved visuals to help users better analyze the performance of their Facebook pages and posts.
The Impressions and Reach reports contain corresponding counts across locations, along with trending data that helps users to determine where their views are coming from (organically, paid, or viral). Additionally, users can learn high-level demographic information and track location-by-location performance.
The Facebook Performance Report contains details on Facebook Post Performance across locations. This includes details of the published post and engagement metrics.
API Reseller Update
Open Access to New Inbox
| | Users | All Users |
| | Availability | March 13 |
For Resellers that utilize our API to create and manage users, we will be phasing out our legacy Inbox and granting access to our new Inbox. What this means is that any users with the INBOX_READ and INBOX_WRITE will now be granted access of the new Inbox. If you previously set up INBOX_2_0_BETA_READ or INBOX_2_0_BETA_WRITE those will continue to work and provide access.
Get Started
There aren't any changes that will need to be made on your end. These permissions will be updated within the platform.
AI Review Response & Bulk Review Response
| | Users | All Users |
| | Availability | March 13 |
We are excited to announce that customers can now access AI Review Responses and AI Bulk Review Replies via API. These AI functions help with managing reviews by crafting contextual responses to customer reviews. Each review will be tailored to the content, star-rating, and language within the review making review management more efficient.
Get Started
Talk to your account manager to get started!
Locator & Local Pages
Build your own - Hosted Locator & Local Pages
| | Users | All Users |
| | Availability | Limited Activations |
We are building a new Build your own Locator and Pages functionality within the platform. Using the same builder available today, users will be able to manage and customize their Locator & Local Pages directly in the platform. The additional functionality enables Uberall to host the Locator & Local Pages without require that businesses embed it on their site.
Get Started
Activation will be limited and not widely available as we build this functionality out. We will be contacting you to inform about changes to the new Build your own - Hosted Locator.