Summary
This report provides a detailed analysis of Facebook post performance for your business, highlighting key metrics such as engagement, reach, impressions, and video views. The data is broken down by location, post captions, and publishing details, helping you identify high-performing posts and areas for improvement. The report is designed to guide your social media strategy by showcasing what resonates most with your audience.
Total Posts
What it Shows: The total number of Facebook posts published by your business within the selected reporting period, compared to the same period in the previous year. Includes percentage changes to highlight trends.
How to Use: Gauge the overall volume of content created and shared with your audience. Compare the number of posts with engagement metrics to understand the correlation between posting frequency and audience response.
Set benchmarks for how often to post and maintain or improve engagement.
Total Engagements
What it Shows: The cumulative number of interactions on your posts, including likes, comments, shares, and other reactions (e.g., emojis or GIF responses).
How to Use:
- Measure how well their content resonates with the audience.
- Identify patterns in high-performing posts to replicate successful strategies.
- Assess audience activity and preferences over time to refine content strategies.
Average Reach
The average number of unique users who saw a post during the reporting period. Reach refers to how widely content is distributed on Facebook.
How customers can use it:
- Understand their content’s visibility and effectiveness in reaching their target audience.
- Identify trends in reach to assess the impact of algorithm changes or audience growth.
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Optimize posting times and types of content to maximize reach.
Top Facebook Posts Table Details
| Column Title | Definition | Note |
|---|---|---|
| Store Number | Store Number. | |
Publication Date |
The date the post was published. | |
| Media | Thumbnail image preview of the media associated with the post (e.g., image or video URL). | Facebook will store the thumbnail image for 30 days only. Therefore, if the post is older than 30 days, the image might not be visible. |
| Caption | The caption or description of the post. | |
| Location Name | The specific location tied to the post (e.g., location nickname, internal location name). | |
| LOC Identifier | The unique identifier for the location. | |
| Address | The full address of the location. | If published to the brand page, Address will not be available. |
| Engagements | Total engagements (e.g., likes, shares, comments). | |
| Reactions | Specific number of reactions. | |
| Comments | Total comments received tied to the post. | |
| Video Views | Total number of video views. | |
| Impressions | Total numbers of impressions received tied to the post. | |
| Post Link | Native Facebook link to the specific Facebook post. | |
| Published By | Who published the post. | If published through Uberall, username will be captured, if published natively, it will state “Published Natively”. |