Summary

This report empowers businesses to monitor Yelp performance, understand customer engagement trends, and identify opportunities to improve their online presence. Regularly analyzing these metrics can lead to better visibility, enhanced customer satisfaction, and increased conversions.

Page Views

What it Shows: Total number of views for your Yelp business pages within the selected time range.

How to Use: Use this metric to evaluate the visibility of your Yelp listing. If page views are declining, consider strategies to boost engagement, such as optimizing your listing or running promotions.

Note: Hover over the shaded trend to view the monthly aggregation. This data can be exported.

Clicks

• What it Shows: Number of clicks on the call button on your Yelp pages.
• How to Use: Indicates how often customers are reaching out directly. A low number might suggest issues with the listing's contact details or insufficient interest in your offerings.

Direction Clicks

• What it Shows: Number of times users clicked on directions to your business location.
• How to Use: Tracks customer intent to visit your location. Sudden changes might reflect trends in local foot traffic or changes in interest.

Website Clicks

• What it Shows: Number of clicks that redirected users to your website from Yelp.
• How to Use: Highlights online interest in your business beyond Yelp. If clicks are low, ensure your website link is easy to spot and enticing.

Total Leads

• What it Shows: Sum of all customer interactions, such as call clicks, direction clicks, and website clicks.
• How to Use: Provides an overall snapshot of customer engagement. Use it to measure the effectiveness of your Yelp presence.

Conversion Rate

• What it Shows: Percentage of page views that resulted in a customer interaction (leads).
• How to Use: A high rate suggests effective listings, while a low rate might point to issues like poor content or outdated photos.

Total Ratings 

• What it Shows: The total number of reviews received.
• How to Use: Monitor this to track customer feedback volume. A decline might indicate reduced customer engagement.

Average Rating

• What it Shows: The average star rating of your reviews.
• How to Use: Use this as a benchmark for customer satisfaction. Focus on improving this if it's below your industry standard.

Average Response Time

• What it Shows: The average time it takes your business to respond to reviews.
• How to Use: Aim for a lower response time to demonstrate responsiveness and enhance customer trust.

Response Rate

• What it Shows: Percentage of reviews you responded to.
• How to Use: Aim for a 100% response rate to show your commitment to engaging with customers.

Graphs and Visualizations

Total Leads Rating Breakdown

• What it Shows: Displays the distribution of reviews across 1 to 5 stars.
• How to Use: Analyze which ratings are most common and identify patterns. A high volume of 1- or 2-star ratings indicates areas needing improvement.

Average Rating By Day

• What it Shows: Trends in your average rating over time.
• How to Use: Spot fluctuations in customer sentiment and correlate them with events (e.g., promotions, service changes).

Average Rating By Location (Map) 

• What it Shows: Average rating across various business locations, displayed on a map.
• How to Use: Use this to identify high-performing locations and those needing attention.

Location Tab

What it shows: The location tab will list the entirety of the Yelp Insights on a location level. 

How to Use: Review and isolate top/bottom performing locations.

Report Sample