Summary

This Facebook Reach report provides a comprehensive overview of page and post performance across different dimensions, including average reach, breakdown by type (organic, paid, and viral), and geographic insights. It highlights trends over time, compares performance to previous periods, and provides location-specific data for targeted analysis. Users can expect to identify key areas of engagement, assess the effectiveness of paid versus organic strategies, and uncover opportunities to improve reach and visibility. The report is designed to inform decisions on content strategies, advertising investments, and localized campaigns to optimize Facebook performance.

Top Summary Tiles

• What it shows:
  • Average Page Reach: The average number of people who viewed the page during the selected date range.
  • Average Post Reach: The average number of people who viewed individual posts during the same period.
  • Both metrics compare the current period to the previous year, showing percentage changes.
• How to use:
  • Use these metrics to evaluate overall audience engagement trends.
  • The year-over-year comparison helps identify growth or declines in visibility. A drop indicates a need to investigate changes in content strategy or Facebook algorithms.

Page Reach And Post Reach By Type

• What it shows:
  • Page Reach By Type: Breakdown of reach into organic, paid, and viral categories for page-level performance.
  • Post Reach By Type: Breakdown of reach for individual posts by the same categories.
  • Visual trends display how these types of reach vary over time.
• How to use:
  • Analyze whether paid efforts are driving performance or if organic content and shares (viral) are contributing more.
  • Identify dips in organic reach, which may require revisiting content targeting or boosting strategies.
     

Page & Post Reach

• What it shows:
  • Overlap of Page Impressions and Post Impressions over time.
  • Impressions show the total number of times the page or posts were viewed.
• How to use:
  • Understand how page-wide visibility correlates with individual post performance.
  • A gap between the two metrics could indicate that overall page content isn’t driving individual post engagement effectively.

Followers By City

• What it shows:
  • Top cities where followers are located, ranked by the number of followers.
• How to use:
  • Helps localize content or advertising efforts.
  • For example, if most followers are in a specific city, tailor campaigns to appeal to that audience.

Followers By Country

• What it shows:
  • Breakdown of followers by country, visualized in a bar chart.
• How to use:
  • Use this to prioritize global outreach and campaigns. For instance, if the majority of followers are from the U.S., ensure content aligns with U.S. trends and cultural preferences.

Page Fans By Locale

• What it shows:
  • Distribution of fans by their primary language and region.
• How to use:
  • Adjust your language and tone to match the top locales.
  • This insight is valuable for creating multilingual content or translating campaigns.

Location Table 

• What it shows:
  • Detailed performance metrics for each business location, including:
    • Page Reach: Total reach at the location level.
    • Organic, Paid, and Viral Page Reach: Detailed breakdown by reach type.
    • Post Reach: Total reach of posts for the location.
    • Organic Post Reach: Organic reach at the post level.
• How to use:
  • Use this table to assess which locations are performing best and which might need additional resources.
  • Compare organic reach vs. paid reach to determine ROI for paid efforts at each location.