Summary 

The Competitor Intel Report is a comprehensive tool that enables you to compare your business's performance with your competitors, focusing on search rank, SEO keyword performance, and overall visibility. It provides actionable insights to help you enhance your competitive position.

The report includes:

1. Company Overview: A snapshot of your overall search rank, average star rating, and total reviews over a specific time frame.
2. Location Ranking vs. Competitors: A visual comparison of how your business locations rank against competitors across search visibility categories (e.g., Top 1, Top 3, etc.).
3. Search Ranking Results: Trend data showing changes in search rankings over time for you and your competitors.
4. Keyword Ranking: A detailed breakdown of keyword performance for key categories, including changes from the previous period.
5. Actionable Insights Panel: Recommendations tailored to your business's performance data, such as optimizing keywords, addressing customer reviews, or launching targeted social ads.

Key Features

• Competitor Selection: While you can select an unlimited number of competitors to track, the report allows you to compare performance with up to five competitors at a time. This flexibility ensures you can focus on the most relevant competitors for a given analysis.
• Tailored Insights: Actionable recommendations help you refine marketing, social, and SEO strategies based on competitor trends and performance data.

What to Expect

This report empowers you to:

• Identify areas where your competitors are outperforming you in search rankings and keyword optimization.
• Track progress and evaluate the impact of your marketing, social, and SEO strategies over time.
• Customize competitor comparisons to focus on the most critical players in your market, switching between different sets of competitors as needed.

Report Breakdown

Company Overview

• What it shows: This section provides a high-level summary of your overall search rank, average star rating, and total reviews over the selected time period.
• How to use it: Monitor changes in your search rank, star rating, and review count to gauge the effectiveness of your SEO, reputation management, and customer feedback strategies. Use these insights to identify trends and adjust marketing efforts, such as boosting visibility through targeted ad campaigns or improving customer service to increase ratings.

Location Ranking vs. Competitors

• What it shows: A comparison of how your locations rank against competitors in terms of search visibility, broken into categories like "Top 1," "Top 3," "Top 10," and "Not in Top 10."
• How to use it: Identify regions or locations where competitors dominate and prioritize marketing or promotional activities in those areas. For example, if your locations are underrepresented in the "Top 3" compared to competitors, consider refining your local SEO strategy or launching campaigns targeted at specific geographies.

Search Ranking Results

• What it shows: A trend line chart that visualizes the search rank movement of your business and competitors over time.
• How to use it: Track how changes in your marketing efforts or competitor strategies impact search visibility. If a competitor shows a sudden improvement, investigate their campaigns or keyword strategies and adjust yours to remain competitive. Use this as a monthly or quarterly check to align with your SEO goals.

Actionable Insights Panel

• What it shows: Suggestions such as increasing social ads, responding to reviews, or optimizing underused keywords are provided based on the data.
• How to use it: Incorporate these specific recommendations into your daily or weekly workflows. For example, if the report suggests creating new social ads, align this with your ad schedule. If it identifies missed response SLAs, prioritize customer engagement to maintain reputation.

Keyword Ranking

Keyword Ranking: A detailed breakdown of keyword performance for key Keywords including changes from the previous period.

• Ranked Keywords: For keywords that are ranked, the report displays their specific rank regardless of their position (e.g., Top 10, Top 50, etc.).
  • Next Steps: Focus on improving the ranking of these keywords by optimizing content, using the keywords strategically in high-traffic pages, or running targeted ad campaigns.
• Unranked Keywords: Keywords that do not rank will appear as blank or white in the table.
  • Next Steps: Identify unranked keywords that are highly relevant to your business or audience. Consider incorporating them into your content strategy, such as adding them to blog posts, landing pages, or social media content, to help improve ranking potential over time.

Evaluate which keywords are driving traffic and identify gaps where competitors outperform you. For example, if a keyword like "Crust" shows a decline, revisit content strategies, optimize for that term, and create targeted social or marketing posts. Use this data weekly or monthly to refine SEO efforts.

General Recommendations

• Daily: Use the actionable insights panel to address immediate issues, like responding to reviews or adjusting ads.
• Weekly: Monitor keyword rankings and search trends to tweak marketing campaigns and SEO strategies.
• Monthly: Review the company overview and location ranking analysis to assess progress against long-term goals and make data-driven decisions for broader campaigns.

Report Sample