In this article, we explain how to connect your Instagram account(s) to the platform. Once your Instagram account is linked, you’ll be able to post directly to your Instagram page and manage comments on those posts from your Feed.

To establish the connection, the user must have login credentials for the Instagram account(s) being connected. Since Instagram connections are routed through Facebook, the user must also have admin access to the corresponding Facebook page—either a location page or a brand page.

Follow along as we guide you step-by-step through the process!

Quick Start 

1. Instagram → Convert Instagram to a Business Profile
   • Instagram → Edit Profile → Switch to Professional Account → Select Business.
2. Facebook →Link to Instagram
   • Facebook Page Settings → Linked Accounts → Instagram → Connect Account.
3. Uberall → Connect Instagram 
   1. Choose Connection Method
      • Business Level Connect → Connect all accounts in one go (best for brand/location structures). Go to Businesses → Connections
      • Location Level Connect → Connect accounts individually per location. On the Location Profile go to Listings
   2. During the connect flow Select All Instagram accounts
      • Important: You will only be asked once. Unselecting pages now will prevent access for other locations later

Detailed Steps

Step 1 – Prepare Instagram

You’ll need to switch your Instagram account to a professional (business) account. All Instagram accounts are eligible to become business accounts. 

Convert to Business Profile

1. Go to your Instagram profile
2. Tap Edit Profile → Switch to Professional Account
3. Tap Continue to review benefits
4. Choose a Category for your business
5. Select Business as the profile type
6. Decide whether to receive promotional emails
7. Complete your profile setup (or skip and finish later)

Step 2 – Link Instagram to a Facebook Page

Each Instagram business account must be connected to a Facebook Page.

1. On your Facebook Business Page go to settings
2. Under Permissions go to Linked Accounts 
3. Select Instagram → Connect Account
4. Log in to Instagram and approve all requested permissions
5. Please note that you might have a request to “Review connection.” Be sure to go through the review process before proceeding

Step 3 – Connect Instagram to Uberall

Once Instagram is a Business Account and linked to Facebook, the final step is to connect it to Uberall.

There are two ways to connect Instagram in Uberall, depending on how your Facebook Pages are structured:

• Business-Level Connection (Recommended for brands with Facebook Brand/Location structure)
  • Best for brands that manage multiple locations under a Facebook Brand/Location hierarchy
  • All Instagram accounts are connected through the Facebook connection in one step
  • This method makes it easier for admins to connect and manage multiple Instagram accounts centrally
  • Recommended if you are connecting a brand Instagram connection
• Location-Level Connection (For standalone or local-managed pages)
  • Best if your Facebook Pages are not in a Brand/Location structure
  • Each Instagram account is connected individually
  • Suitable for cases where location managers are responsible for connecting their own pages

Business Level Connect

1. In Uberall, navigate to the Location Hub, then go to Businesses → Connections.
2. Check the Facebook connection
   1. If you've already connected Facebook, you can proceed with connecting Instagram in the next step
   2. If you have the option, log in to Facebook follow the process for authorizing the Facebook connection 
      • This user should be an Admin of the platform and Meta (Facebook) accounts.
      • Once the connection is complete, this Facebook connection becomes the default connection for the entire business. Any newly created locations will be nested under the parent’s structure.
      • To learn more about connecting Facebook, take a look at our Facebook Connect Guide
3. Expand Instagram, go to Not Connected tab
4. Click Connect next to business
   1. You will be prompted to log into Facebook
   2. Click' “Continue as…” with your user profile to confirm with Facebook that you logged into the correct profile
5. Select All Instagram accounts → Click Next
   1. Important: You will only be asked once. Unselecting pages now will prevent access for other locations later
6. Set all permissions to Yes → Click Done

Location Level Connect

1. In Uberall, go the Location Profile → Listings 
2. Click Connect next to Instagram
3. Log in to the correct Facebook account.
   1. You will be prompted to log into Facebook
   2. Click' “Continue as…” with your user profile to confirm with Facebook that you logged into the correct profile
4. Select All Instagram accounts → Click Next
   1. Important: You will only be asked once. Unselecting pages now will prevent access for other locations later.
5. Set all permissions to Yes → Click Done

Connection Tips

• Always Select All Instagram Business accounts during connection — you won’t be prompted again later
• Use the same Facebook account that was used for the Facebook connection
• If you see Review Connection, follow the prompts to refresh access