Google Connection and Verification FAQs

    Find out the answer to some of the frequently asked questions about Google connection and verification

    Last updated on September 2nd, 2025

    If you do not have access to the location's Google Business Profile and you send a link to someone who does, the link to grant our platform access to the Google account is valid for 14 days.

    Does the structure of my Google account change when I connect to your platform?

    No, the structure (meaning the location groups/business accounts) will stay the same. We advise you to replicate the same account structure in our platform that you have in Google Business Profile for all of the locations that you want to manage via our tool.

    Can I connect individually managed locations in Google Business Profile (GBP) with the platform?

    Yes, but you need to be the one managing or owning the locations. Please follow the connection flow‍ at the location level. If the location is not in a location group, select "Manage this location in your ungrouped locations" when given the choice. 

    Why can’t I connect my Google Business Profile location or location group to the platform?

    To connect a Google Business Profile (GBP) location or location group, it must be listed in your Google Account, and you must have the correct access rights (owner or manager).

    If you don’t have sufficient rights, you’ll need to request access:

    • Through Uberall:
      • Go to the Listing tab for the location.
      • Next to Google, click Connect.
      • Under “Is someone else taking care of your Google Business Profile page?”, retrieve the unique link.
      • Share this link with the current owner of the GBP account. (The link is valid for 14 days.)
    • Through Google Business Profile Manager:
      • Ask the current owner to invite you as a Manager or Owner of the location group or individual location.
      • This is done through Google’s secondary ownership protocol.

    Will I have to reconnect my locations to Google if I change the password of my Google account?

    No, there should not be any problem when you change the password of of Google account used to connect your locations between our platform and Google Business Profile.

    Can I also connect an unverified Google Business Profile location group with your platform?

    No. If you haven't verified your Google business account or Google Business Profile listing group you will only be able to connect locations individually with our platform.

    Can I create a Google listing for my location directly in the platform?

    If the location has not been created and added to your Google Business Profile account, you can create a Google listing under the Listings tab of the Location Profile. Please proceed by clicking Connect for Google

    Afterwards, you will still need to verify this location, so it can go live on Google.

    How do I change the email address used as primary owner for my Google Business Profile account?

    If you need to change the email address, please proceed with the following steps:

    1. Create a new user with the new, desired email address;
    2. Add it as the owner of the locations/Google Business Profile account;
    3. Contact Google Support, so the new owner can become the primary owner.

    If your Google Business Profile account is bulk verified, you will keep this right and will not need to go through the verification again. However, the new user has to prove that he/she is allowed to manage all locations of that Google Business Profile account.

    What can I do if my Google Business Profile (GBP) bulk verification is rejected?

    In general, the bulk verification process takes about one week. There are several common issues that can delay the verification process and are related to the following points:

    • Business name: should be represented exactly as in the real world
    • Business locations: all locations submitted for bulk verification should be listed on the business’s official website and multiple locations at the same physical location are not permitted within one location group
    • Ineligible Business Models: only businesses that make in-person contact with customers qualify for bulk verification; agencies managing multiple businesses are not eligible for bulk verification and need to maintain separate accounts for each business
    • Website & Phone: Use local phone number instead of a call center if possible and direct URLs 

    Once you review all the mentioned aspects and make any appropriate changes, your bulk verification should be successful.

    Can I bulk verify my Google account if my locations have different names?

    All the locations must have the same business name so that you are able to verify your Google account in bulk. 
    If you have different business names you need to individually verify the locations.

    What happens to my Google account when I cancel my contract with you?

    When you cancel your contract with us, your Google account gets automatically disconnected after the last day of your contract‍ period. From this moment onwards, you will not have access to our platform anymore and we will stop sending updates to Google Business Profile.

     

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