How should my location's name be structured?
Article to clarify guidelines of naming locations for Listings or Locator & Pages only.
This article provides our recommendations to name locations for publishing listings on directories and also shows the different possibilities when you want to publish your locations in our Locator & Pages solution on your website.
Naming your locations - Listings
A location's name may represent your business and not describe the locality or contain further, unnecessary information.
We recommend following the guidelines of our directories. A good summary of guidelines on how to present your business is provided in this article of the Google My Business Support Center.
Our Recommendations:
- only use brand name
- no localities like "city", "province", "country", "district", "street"
- no category like "restaurant", "supermarket", "drugstore"
- no phone numbers
- no names of consultants like "Insurance Company XYZ - John Doe"
The following examples are within our recommendations:
- Uberall
- McDonald's
The following examples are not within our recommendations:
- Uberall Berlin
- Uberall - Location Marketing
- Uberall - +49 30 208479320
- McDonald's Restaurant
- McDonald's Berlin Friedrichstraße
Limitations within Uberall:
- max length of field "name": 128 characters
- phone numbers are rejected
Naming your locations - Locator + Pages only
Your business should obviously be represented as well on your website. But here you don't have to follow any directory's guidelines for the naming.
Therefore it is advised to enrich you location's name with additional data to achieve a SEO boost.
Our Recommendations:
- use brand name
- add localities like "city", "province", "country", "district", "street"
- add category like "restaurant", "supermarket", "drugstore"
- add names of consultants like "Insurance Company XYZ - John Doe"
- no phone numbers
The following examples are within our recommendations:
- Uberall
- Uberall Berlin
- Uberall - Location Marketing
- McDonald's
- McDonald's Restaurant
- McDonald's Berlin Friedrichstraße
The following examples are not within our recommendations:
- Uberall - +49 30 208479320
Limitations within Uberall:
- max length of field "name": 128 characters
- phone numbers are rejected
Please note, that this is a scenario where you are not using a combination of our Listings product with Locator + Pages. Once Listings are involved we recommend to follow the guidelines in "Naming your locations - Listings"