Keyword List

• Displays the first 20 keywords entered in the Keywords field (found under the Basic Data tab of the Location Profile).

• The list can be updated anytime. Removing a keyword may lower the score of content fields where that keyword is used.

• Keywords can be reordered by dragging and dropping. It’s best to place the most important keywords at the top.

Keyword Count

• Each keyword is preceded by a number showing how many times it appears in the related content.

• A diverse set of keywords is better for optimization.

• The count helps prevent overusing the same keyword multiple times, which could harm search performance.

Keyword Score

The Keyword Recommendation Tool assigns a score to indicate how well the content is optimized.

Scores are based on the length of the content: longer content requires more keywords to achieve a Strong optimization score.

Score definitions:

• Strong: Content is well optimized with relevant keywords.

• Good: Content is reasonably optimized but could be improved. The tool may suggest adding or removing keywords to match the content length.

• Weak: Content is poorly optimized, either because it lacks keywords or contains too many (known as keyword stuffing, which search engines penalize).

Keyword Highlights

• Keywords are always highlighted within content fields, even when those fields aren’t being edited.

• This helps users quickly identify areas that may need optimization.