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    How can I create a location group in Google Business Profile and add users to it?

    Written by Patricia DallAstra

    Updated at September 2nd, 2025

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    Location groups (previously known as business accounts) can be used to group several locations together and allow you to share management of locations with third parties.

    1. Sign in to your Google Business Profile.
    2. If you have more than one location, proceed to the next step. Click on Manage locations from the menu.
    3. Click Create location group button in the top right corner of the page. (If you don't see this button, click the three dash menu Three dash menu in the top left corner, then click  Create business account.)
    4. Enter a name for your location group (business account) and click Done.


    Afterwards, you can add users to your location group.

    1. In the Manage locations menu pick your location group from the drop-down menu.
    2. Click onnext to your location group.
    3. In the next screen you will find a section called Managers. In this section to the left-click Manage Users.
    4. A pop-up will open showing all current users. Click to add an additional users.
    5. You can now to Invite new users or to Add one of your user groups.
    6. When choosing to Invite new users fill in the name(s) or email-adress(es) in the next screen and pick a role that should be applied. Once done click Invite. The users will now receive an invitation to manage the location group. After accepting the invite the will be able to access and manage the locations and the location group.
    7. When choosing Add one of your user groups you will be able to pick the user group on the next screen. Once done click add. All users will now be able to manage the locations in the location group. Should you not have any user group There are no eligible groups will be displayed. User group are typically only available for Organisation accounts. 



    user management location group

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