Summary
The Campaign Subscriptions Calendar allows Admins (HQ) to create and distribute a centralized social media content calendar, ensuring a consistent brand voice while streamlining the social media workflow for everyone. Location Managers subscribe to the Campaigns which simplifies the process of building a social media calendar and keeping their social media activity consistent. This article includes a comprehensive view of the how the Campaign Subscription Calendar functions in the platform and what to expect of the feature.
Key Benefits
- Ensure Brand Consistency: Admins can create a single, unified social media content calendar for your entire organization.
- Streamline Your Workflow: Automatically publish posts to multiple locations, saving time and effort for your local managers and franchisees.
- Centralized Control: Admins retains full control over campaign creation and management, while local teams can easily subscribe to the content.
User Roles
Admin Users:
Only admin users can create and manage campaigns. You can find this new functionality by navigating to the Campaigns tab in the app.
- Create and Edit Campaigns: Admins can define campaigns with a name, status, assigned locations, and a unique color to easily identify them on the calendar.
- Associate Posts: You can now create new posts and associate them with an existing campaign.
- Visibility: In the Campaigns tab, you will see the campaign name, status (active/inactive), number of posts, and how many locations they'll be published to.
Location Managers (Multi-location and Single-location):
- Campaign Visibility: You will see a list of available campaigns in the new Campaigns tab.
- Subscription Logic: Local managers can easily subscribe their locations to a campaign using the "Manage Subscription" or "Subscribe" button. Once subscribed, all future-dated posts from that campaign will automatically publish to the location's social media accounts.
Key Components
Campaign Tab: Admins can create and manage campaigns within this section. Location Managers use this section to subscribe to any relevant campaigns for their locations.
Social Publisher: Admins create posts that will be attributed to the Campaign Calendar.
Calendar View: Posts that are part of a campaign will be marked on your calendar with a small, color-coded circle matching the campaign's assigned color.
How it Works