In order to optimise rates of publication on the platforms of our directory partners, we apply an internal process called cleansing. In this process, we check, adjust and validate the profile details of a location in order to adhere to the many different guidelines of our partner directories. One of the fields we might adjust is the Business Name.
Some directories will accept any business name, while other directories have specific requirements. Here are some examples of instances where we are obliged to adjust the name:
|Original||Adjusted by Cleansing||Reason|
|Clear Pools LLC
Clear Pools Inc.
Clear Pools Co.
|Clear Pools||Some directories prefer to omit corporate abbreviations that a customer would not use when referring to the business|
REWE Bonn Bad Godesburg
|REWE||Some directoriesrequire only the brand name and will omit:
|Chili's Restaurant||Chili's||Because the location's category already denotes the nature of the business, some directories will not publish a business name with category details in the name unless it's part of the brand name.|
|Dental practice Dr. med.
dent. Martha Muster | Dr. med.
dent. John Doe
||Dr. med. dent. Muster & Doe
||In this example the name is 70 characters long but the name should not exceed 40 characters to be published in all directories. In this example, the title & last names have been kept and rest were removed to shorten the name
Directories to which we must send a clean Business Name are below:
- Apple Maps
- Bing Maps
- City Search
Not adjusting the name sent to these directories risks:
- the directory flagging the listing for review - (a process which takes time to complete), or
- the directory deciding to use other sources for its information (common among Data Aggregators like Bing Maps & Apple Maps)