What are the types of posts that can be published via the tool?

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Table of Contents

News Offer Info Event Questions & Answers Attention: COVID-19 Post See also:

News Offer Info Event Questions & Answers COVID-19 Post

One of the main functionalities of our tool is related to gathering and managing feedback of your locations, across multiple platforms, all from one inbox. Complementing that, social posts ensure the latest content as well as relevant deals are shared at the right time, on the right channels.

The types of posts that can be created on the Publish tab are:

News

These are regular posts with information or updates about your business, which can be scheduled if you would like to have some announcement prepared for a later date/time. Some features are restricted to certain directories, as you can see below:

Feature	Directory
Photos (once posted, cannot be edited)	Facebook and Google Search only
Product item (Name + Price or Price range)	Google Search only
Call to Action Button (Insert a link to enable a button to: Book, Order online, Learn more, Sign up, Get offer, or Buy)	Google Search only

Offer

This is where you can offer special deals or promotional sales within a specific time range (start/end dates and times). These offers are unpublished at the end date.

Again, depending on the directory, certain features may be available/required:

Feature	Directory
Photos (once posted, cannot be edited)	Google Search only
Coupon Code (that can be used in store or online)	Google Search only
T&Cs (Terms and Conditions of the offer)	Google Search only

Info

On Google My Business an offer must be created at least one day before its start date

Event

This is a Google Search specific section where you can advertise an event for your location (bake-off contest, book signing, etc.). Schedule your event right now or in the future for a limited time only.

Questions & Answers

When a customer asks a question, you can post the answer to it via the Customer Feedback Tab‍ (as if it was a review you can reply).

Attention:

There is a known issue with Google Answers, where only some answers are able to be published in bulk. You may experience your questions being published with no related answers. We are working with Google to resolve the issue on their side.

COVID-19 Post

This also is a Google Search specific section for you to post COVID-19 updates about your business locations. Plain text content and a call to action button are supported.

Unlike regular News, these types of posts have increased visibility on Google search, appear higher, and replace the regular News section while the post is active.