Table of Contents
Online PresenceLocal Search Rank for discovery searchLocal Search Rank for direct searchDiscovery search queriesDirect search queriesProfile viewsAd campaigns performanceProfile completenessView-to-click conversion rateView-to-click conversion rate by type of user actionViews on photosOnline user conversationsLocal Pages engagementAverage ratingRatings split by starReviews reply rateReviews reply rate split by starSentiment analysisEngagement on social media postsThe data cards of the Insights module (or platform Home page) provide a simple and high-level overview of the crucial performance metrics across the 3 pillars: Get Found, Be Chosen and Drive Loyalty.
Metrics are shown according to the product modules in a customer's package - therefore not all customers see the same data. Below is an exhaustive list.
Online Presence
| Multi location | Single location |
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| Number of locations that set up (connected and verified) profiles on Google and Facebook out of the total number of locations. | Number of listings synchronised and being updated on online platforms out of the total number of listings for the location. |
| Snapshot of current status | Snapshot of current status |
Local Search Rank for discovery search
| Multi location | Single location |
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| Share of locations that appear resp. on the first page and in the top 3 results when performing a geolocalised search in Google using the location primary business category. Read more about types of searches | Information on whether the location appears on the first page and in the top 3 results when performing a geolocalised search in Google using the location's primary business category. |
| Calculated every 2 weeks | Calculated every 2 weeks |
Local Search Rank for direct search
| Multi location | Single location |
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| Share of locations that appear resp. on the first page and in the top 3 results when performing a geolocalised search in Google using the location name. Read more about types of searches | Information on whether the location appears on the first page and in the top 3 results when performing a geolocalised search in Google using the location's name. |
| Calculated every 2 weeks | Calculated every 2 weeks |
Discovery search queries
| Multi location | Single location |
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| Percentage of discovery searches (i.e. where users were looking for your business category, products or services your locations offer) in the total number of Google searches your locations' profiles appeared in. The queries in the card title are just examples from the business category, brands, services and products fields filled in on location profiles. | Percentage of discovery searches (i.e. where users were looking for your business category, products or services the location offers) in the total number of Google searches the location's profile appeared in. The queries in the card title are just examples from the business category, brands, services and products fields filled in on location profile. |
| Last 30 days | Last 30 days |
Direct search queries
| Multi location | Single location |
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| Percentage of direct searches (i.e. where users were looking for a particular location) in the total number of Google searches your locations' profiles appeared in. The card title is just an example. | Percentage of direct searches (i.e. where users were looking for this particular location) in the total number of Google searches the location's profile appeared in.The card title is just an example. |
| Last 30 days | Last 30 days |
Profile views
| Multi location | Single location |
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| Last 30 days | Last 30 days |
Ad campaigns performance
| Multi location | Single location |
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| CTR and CPC on active ad campaigns across all locations. | CTR and CPC on active ad campaigns for the location. |
| Last 30 days | Last 30 days |
Profile completeness
| Multi location | Single location |
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| Profile completeness information across all locations (including number of locations missing data to be able to jump to the next level, if applicable). | Profile completeness information of the location, including the current profile completeness level. |
| Snapshot of current status | Snapshot of current status |
View-to-click conversion rate
| Multi location | Single location |
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| Last 30 days | Last 30 days |
View-to-click conversion rate by type of user action
| Multi location | Single location |
  
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| Last 30 days | Last 30 days |
Views on photos
| Multi location | Single location |
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| Last 30 days | Last 30 days |
Online user conversations
| Multi location | Single location |
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| Last 30 days | Last 30 days |
Local Pages engagement
| Multi location | Single location |
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| Last 30 days | Last 30 days |
Average rating
| Multi location | Single location |
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| All time | All time |
Ratings split by star
| Multi location | Single location |
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| Split of ratings between positive (4 and 5 stars), negative (1 and 2 stars) and neutral (3 stars) across all locations. | Split of ratings between positive (4 and 5 stars), negative (1 and 2 stars) and neutral (3 stars) for the location. |
| All time | All time |
Reviews reply rate
| Multi location | Single location |
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| All time | All time |
Reviews reply rate split by star
| Multi location | Single location |
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| Split of reviews that were replied to between positive (4 and 5 stars), negative (1 and 2 stars) and neutral (3 stars) across all locations. | Split of reviews that were replied to between positive (4 and 5 stars), negative (1 and 2 stars) and neutral (3 stars) for the location. |
| All time | All time |
Sentiment analysis
| Multi location | Single location |
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| Last 30 days | Last 30 days |
Engagement on social media posts
| Multi location | Single location |
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| Number of clicks on posts published by the business across all locations' Facebook pages. | Number of clicks on posts published by the location on its Facebook page. |
| Last 30 days | Last 30 days |