☀️ What’s New This Month?

Our August releases focus on delivering powerful AI and analytics tools right to your fingertips, along with an intuitive navigation redesign that makes our platform even easier to use.

• AI-Social Writer & AI-Tone Adjuster on Mobile App - Adding the ability for users to create social posts with the AI-Social Writer from the mobile application
• Campaign Subscriptions - Admins can create and manage a central calendar of posts that location managers can easily subscribe to to auto publish posts on their own social media accounts.
• New Analytics - The Competitive Intelligence Report gives you a clear, side-by-side view of how your brand compares to competitors across search visibility, reviews, and keyword performance. With visual insights, ranking trends, and actionable recommendations, it helps you quickly identify gaps and opportunities to boost local performance.
• New Navigation V1 - Redesign of the platform’s navigation to be intuitive, scalable, and provide a better user experience. This initiative aims to improve content discoverability and task efficiency across the different user types including multi-location managers, single-location owners, and partners.
• Platform Email Upgrades - A comprehensive migration of all remaining email communications from the legacy Sendgrid system to AWS SES, creating a unified email infrastructure that eliminates operational complexity and maintenance risks. This technical consolidation maintains all existing email designs and logic while establishing a single, scalable platform for all email communications across the ecosystem.
• Sensitive Change Alerts - This feature introduces a detection and warning system for Locations sensitive field changes (such as business name, address, phone number, and primary category). It alerts users of potential risks before changes are applied, helping prevent Google Business Profile suspensions.

Read on for all the highlights 👇
 

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Social Innovations

Campaign Subscription Calendar

This powerful feature allows admin users to create and manage a central calendar of posts that local managers or franchisees can easily subscribe to. This ensures brand consistency and automatically publishes posts to their own social media accounts. For example, a franchise head office can create a series of promotional posts for a seasonal campaign, and all local stores can opt-in to automatically publish this pre-approved content. This guarantees that every location is sharing a consistent message at the right time, with minimal effort.

Key Features

• Centralized Calendar: Admins can create and manage a central calendar of social posts.
• Automatic Publishing: Local managers and franchisees can subscribe to campaigns for automatic publishing.
• Brand Consistency: Ensures all locations share pre-approved, on-brand content with minimal effort.

Getting Started

Admins will need to first create campaigns and the posts associated with them. Once campaigns become available, Location Managers can subscribe their location(s) and view the Calendar to see the posts that will be published to their locations' social pages. 

Apple Showcase 15-minute Publish Time

We've made an update to the Apple Showcase functionality to improve the publishing process, making it even faster to get your content live. The reduction in the publishing time to just 15 minutes means you can react to trends and share new content with your customers on Apple more efficiently than ever before.

Key Updates

• Faster Publishing: Content now goes live on Apple Showcase in just 15 minutes.
• Improved Efficiency: Reduces publishing time for a more streamlined workflow.
• Increased Agility: Allows you to react to trends and share timely content with customers more efficiently.

Getting Started

These features will automatically be available if you have agreed to the AI Terms & Conditions and are already using these features in the desktop app. If not, head over to the Org Settings and agree to the terms & conditions in the User Management section. Once enabled, users can find these new AI features when creating a new Social post in the Mobile App!

Mobile App Updates

AI-Social Writer & Tone Adjuster

We've integrated two of our most popular AI features from the desktop app to the Mobile App making social media posts easier than ever to create, no matter your experience level. Whether you're a seasoned marketer or just starting out, you can now quickly generate compelling post copy and fine-tune your message to perfection—all while you're on the move.

Key Updates

• AI Social Writer: Generate engaging social posts directly from the mobile app.
• AI Tone Adjuster: Effortlessly change the tone of your posts to match your brand voice.
• Improved Efficiency: Create and edit social content on the go, ensuring a consistent and active social presence.

Getting Started

Ensure that you have downloaded the Mobile App (Local Search). These features will automatically be available if you have agreed to the AI Terms & Conditions and are already using these features in the desktop app. If not, head over to the Org Settings and agree to the terms & conditions in the User Management section. Once enabled, users can find these new AI features when creating a new Social post in the Mobile App!

LinkedIn Posts & Apple Showcases 

With this update, users will now be able to maximize their social presence by publishing to Apple Showcases and LinkedIn while on the go! 

Key Updates

• Platform Parity: Post to LinkedIn and Apple directly from the mobile app, matching web functionality.
• Unified Workflow: Manage your complete local social strategy from a single mobile interface.
• Enhanced Flexibility: Ensure consistent engagement across all platforms, even when you're on the move.

Getting Started

Businesses will need to connect their LinkedIn profile in the Location Hub’s Business Connection. Once connected, the LinkedIn channel will be available for selection when publishing new social content. Users can also take advantage of the recently released AI-Social Writer and AI-Tone Adjuster to help you craft the perfect post!

General Platform Updates

Navigation V1

We've completely redesigned the platform's navigation to be more intuitive and scalable. Our new user-workflow-first model improves content discoverability and task efficiency by organizing features around the jobs you need to do, not just the product they belong to. All tools are now easily accessible through a streamlined two-level structure with a new sidebar on the left. This simplified design reduces the learning curve and cognitive overload, making the platform feel more intuitive for new and experienced users alike.

Key Updates

• Redesigned Structure: A new, intuitive navigation system with a streamlined two-level sidebar.
• Workflow-First Model: Features are organized around user tasks, improving content discoverability and task efficiency.
• Simplified Interface: Reduces the learning curve and cognitive overload, making the platform easier to use for everyone.

Getting Started

Businesses will need to connect their LinkedIn profile in the Location Hub’s Business Connection. Once connected, the LinkedIn channel will be available for selection when publishing new social content. Users can also take advantage of the recently released AI-Social Writer and AI-Tone Adjuster to help you craft the perfect post!

Before	After
Navigation includes both left navigation bar and additional tab view at the top of the page with secondary tabs for additional pages.	New Navigation streamlines navigation by consolidating all main navigational elements into the left navigation menu creating a page effect.
Similarly, some sections of the platform included a tabbed view.	New Navigation consolidates that into the left navigation bar with expandable menus to streamline selections.

Location Hub Updates

Sensitive Change Alert

Protect your Google Business Profile with this new smart guardrail. This feature introduces a detection and warning system for sensitive field changes (such as business name, address, phone number, and primary category). It alerts you of potential risks before changes are applied, helping prevent unexpected Google re-verification or suspensions. Imagine you accidentally change your main business category—the alert will pop up to warn you of the high-risk change, giving you the chance to confirm or cancel before it's too late. This proactive prevention of high-impact user errors ensures the continuous online visibility of your business.

Key Updates

• Smart Guardrail: A new detection and warning system for high-risk field changes.
• Risk Prevention: Alerts you of potential Google re-verification or suspensions before changes are applied.
• User Control: Provides a clear summary and allows you to confirm or cancel sensitive changes.

   Previous Release Notes