Welcome to the Fall 2024 Release Notes! 🍁 This season, we’re excited to introduce powerful new features designed to enhance your local presence, streamline your workflows, and give you deeper insights into your location performance. Get ready for expanded functionality, smarter analytics, and even more tools to drive your business forward. Check out the latest updates to the platform below! 

Take me to my Uberall  

Optimize Your Locations, Maximize Your Revenue

Homepage 2.0 

The new homepage is a streamlined interface that gives you a complete health check of your locations’ performance. Powered by the Uberall Location Performance Score (LPS), you’ll be able to assess key metrics—visibility, reputation, and engagement—to drive revenue impact. With this holistic view, you can focus on high-priority actions that will make the biggest difference for your business.

Homepage 2.0 also includes Recommended Tasks to help you cut through the noise and act on the most impactful optimizations. Benchmark your locations to compare performance and get clear, actionable steps to improve views, clicks, and customer engagement—all in one easy-to-use interface.

• Uberall Location Performance Score: Get a holistic view of location health across visibility, reputation, and engagement.
• Recommended Tasks: Focus on actions that drive profile views, clicks, and engagement.
• Benchmarking: Compare and optimize performance across locations to maximize impact.
• Efficiency: Quickly identify areas for improvement and take action faster to drive results.
   

Streamline Your Location Management Process

Location Approval Workflow

The new Location Data Approval Workflow is designed to help businesses efficiently manage location data while maintaining brand control and accuracy. This feature allows different user roles to collaborate seamlessly: contributors can edit location profile data, such as addresses, phone numbers, and hours of operation, while approvers review and approve the changes before they are published. This workflow enhances collaboration while ensuring data quality and consistency across all locations.

With the Location Data Approval Workflow, you can:

• Empower Location Managers: Give location managers the autonomy to update key information while maintaining brand safety and control.
• Streamline Data Management: Improve the efficiency of managing location data with a simple, one-click approval process that fits seamlessly with existing workflows.
• Boost Accuracy & Visibility: Keep location profiles accurate and up-to-date, improving search rankings and driving more views and clicks to your stores.

Insights & Analytics Continuous Innovations

Sentiment Analysis Multi-Language Support 

We’re excited to introduce multi-language support for our Sentiment Analysis dashboard! This enhancement allows you to gain a deeper understanding of customer feedback, no matter what language your customers use, all in one centralized report. No more manually analyzing individual reviews—now, you can get a comprehensive view of your brand’s sentiment across all your locations in a time-saving, efficient way.

By analyzing real customer feedback, you can move beyond average ratings to pinpoint opportunities for improvement, helping you optimize your products and services to better meet customer needs. With this new feature, you can:

• Identify Opportunities for Improvement: Quickly spot strengths, weaknesses, and trends with clear sentiment scores, allowing you to prioritize where your business needs attention.
• Focus on What Matters: Filter by location, date, or network to uncover underperforming areas and make informed decisions.
• Access Actionable Insights: Drill down into the specific reviews behind the data to understand what your customers are really saying and adjust your strategy accordingly.

Listings Innovations

Request Access for Google Business Profile

We are making it easier to get the permissions needed to manage Google Business Profile data in the Uberall platform. With this release, admins can send a request to Google Business Profile owners and request authorization streamlining the onboarding process. This is a great option for decentralized models where a corporate team may otherwise struggle with connecting franchisees' GBPs. 

Visit the new ‘Request Access’ page in the Org Settings of the platform. Here, users will be able to create and manage access links. When creating a link, businesses have the opportunity to brand the request and add a custom message to help instill confidence for GBP owners providing access to their locations.

Once an owner receives the request, they can follow a simple process for granting access to manage their GBP listings. All that is required is for the owner to login into their Google Business Profile account, select the business and locations to provide access for. The request can be completed on desktop or mobile - making it easy for any franchisee to provide access anywhere they are! Once access is granted, admins will be able to then proceed with connecting the GBP to the platform.

Mobile App Innovations

Brand-Level Posting for Facebook & Instagram

This feature allows regional and location managers to create, edit, and delete posts on brand-level directories directly from the mobile app to both Facebook and Instagram. Whether you’re a location manager posting about your store or a regional manager overseeing multiple locations, this update gives you the flexibility to post authentic content on the go—saving time and driving higher engagement.

Easily create and publish posts for Facebook and Instagram from your mobile device, empowering your team to be more responsive and authentic. Location and regional managers now have more autonomy to post content that resonates with local audiences while maintaining brand consistency. Posting on the go allows more frequent updates, driving higher engagement with your followers and enhancing your organic social reach.

Power up your Presence
 

EV Data on Local Pages via Self-Builder

For those using Uberall Self-Builder Charging Station Finder, you will now be able to display live EV data on your Local Pages! With this update, customers can easily identify the types of chargers available, the power delivery, and how many are available ‘right now.’ With the EV data readily available customers can confidently plan their trips, reduce wait time, and have peace of mind when range is a concern. 

Social Ads Innovations

Tiktok Ads

We’re thrilled to add TikTok—the fastest-growing social platform in the world—as a new channel on Uberall’s Social Ads product. With TikTok Ads, our customers can now tap into a massive audience, increasing visibility and driving more traffic to their stores. By leveraging TikTok’s powerful algorithm, businesses can boost the reach and performance of their paid ads, resulting in more views, clicks, and ultimately, higher conversions and sales. This integration empowers our customers to expand their reach and grow their business on one of the most influential platforms today.