☀️ What’s New This Month?

This July, we’ve introduced powerful updates across the platform to make your local marketing smarter, faster, and more scalable than ever:

1. Meet UB-I, your new AI-powered agent, helping you monitor and improve location performance 24/7.
2. Go social on LinkedIn! Publish directly to your LinkedIn brand pages and build your B2B presence.
3. Smarter Suggestions, redesigned for speed and accuracy, now with bulk actions and better clarity.
4. Stay in the know with weekly digest emails, auto enrolled for all new users so everyone gets the latest.
5. Powerful new reports for Facebook and Reputation Insights give you deeper visibility into what’s working (and what’s not).
6. Mobile & Compliance updates ensure locator and pages accessibility and on-the-go publishing is better than ever.
7. SMS CTA enhancement: Add SMS numbers for better conversion on your Google listings.

Read on for all the highlights 👇
 

 Take me to my Uberall    

Intelligence AI & Automation

UB-I, Your AI Agent for Location Performance

UB-I helps you spot and fix issues before they impact your customers. From listings to reviews, UB-I works behind the scenes so you don’t have to. It intelligently orchestrates actions across reviews, listings, local pages, and social content using multiple task-specific AIs, giving you better results with less effort.

Take advantage of

• Intelligent Monitoring: Constantly scans listings, reviews, and local pages to detect gaps and fix issues — before they become problems.
• Intuitive Decision-Making: Understands your business goals and focuses on the actions that drive the most impact by orchestrating with network of AI  — so you spend less time on busywork.

UB-I will support you with the ability to

• Monitor your location performance
• Spot issues and patterns
• Recommend and execute improvements
• Prove Business Impact
• Provide guidance on how to use the platform
• Offer insight into profile optimization tips

Not only does UB-I support your prompt questions, but will also provide contextual suggestions throughout the platform that can help you to get started and make the most of the features available to you. More than just an assistant in the platform UB-I will be able to continuously monitor your location performance 24/7 so you can be assured that your profiles are the best that they can be. 

Getting Started

UB-I can be found throughout the platform. Users just need to do is click on the new AI button that is located at the top of each page. This will launch a new sidebar where you can engage with UB-I. Use any of the contextual suggestions to get started with UB-I or enter a prompt on what UB-I can assist with. 

Local Social Innovations

LinkedIn Social Posts

Now publish to LinkedIn directly from Uberall. Build credibility, promote openings, and engage audiences with ease. Businesses can publish posts to their brand pages on LinkedIn using our publisher! By adding LinkedIn as a channel, brands can further expand their brand credibility through regular posts, promote job listings, and reach potential customers. 

Getting Started

Businesses will need to connect their LinkedIn profile in the Location Hub’s Business Connection. Once connected, the LinkedIn channel will be available for selection when publishing new social content. Users can also take advantage of the recently released AI-Social Writer and AI-Tone Adjuster to help you craft the perfect post!

Impact - Analytics and Insights with Revenue Impact

Facebook Report

Our newly released Facebook Report offers three core insights:

• Facebook Reach: Measures the total number of unique users who saw your Facebook content.
• Facebook Impressions: Tracks the total number of times your content was displayed, regardless of user uniqueness.
• Facebook Post Performance: Breaks down how individual posts performed in terms of engagement, reach, and visibility, helping you pinpoint what resonates with your audience.

These metrics are available in a consolidated, easy-to-digest report designed to drive better content strategy and performance tracking.

Our report includes all of the available Facebook metrics.

• Location Intelligence: Unlike many tools that just show post performance in aggregate, our report supports multi-location filtering, making it easy to compare performance across franchises or regions.
• All-in-One Analytics: This report is integrated into the broader platform alongside listings, reviews, and search performance allowing businesses to correlate social engagement with customer feedback and local visibility.
• Enterprise Scalability: Built to support complex brand hierarchies and user permissions, our solution is designed for multi-location enterprises, not just small businesses.
• Automation-Ready: Schedule, export, and integrate reports with minimal manual effort saving hours per week for marketing and analytics teams.
• Social media is a critical part of your local marketing strategy, but until now, understanding what’s working on Facebook across locations and timeframes has been scattered and incomplete. Our new Facebook Report pulls key engagement and visibility metrics into one streamlined view—giving marketers a holistic, location-aware snapshot of Facebook performance.

Imagine knowing which posts drove the most reach in a specific region last month - or spotting which franchise is underperforming socially. With this report, social marketing becomes measurable, comparable, and optimizable at scale.

Facebook Reach:

Facebook Impressions:

Facebook Post Performance: 

Reputation Insights

The revamped Reputation Insights Report provides a comprehensive, visually dynamic dashboard that captures the full picture of your brand’s review ecosystem. Key features include:

• Review Volume & Source Tracking (Google vs. Yelp)
• Customer Feedback Breakdown (Photos, Questions, Reviews)
• Response Metrics (Average response time, reply rates)
• Review Distribution by Day & Rating
• Sentiment Analysis & Trend Tracking
• Keyword Analysis with volume, sentiment, and rating deltas
• At-a-glance metrics like average star rating and sentiment score
• Each section is modular, filterable, and designed to highlight trends and insights that drive local performance.

Online reputation isn't just about star ratings anymore it's about responsiveness, consistency, and understanding why customers feel the way they do. This report brings it all together.

• Time-Based Insights with Benchmarking: Shows change over time with clear callouts to performance deltas (↑/↓), which helps teams focus on what's improving or declining.
• Text vs. Non-Text Differentiation: Separate tracking of text-based and non-text reviews helps brands understand where real customer insights are coming from and how they’re responding.
• Sentiment & Keyword Layering: Most tools stop at star ratings. This report adds sentiment scoring and top keywords by sentiment and rating perfect for surfacing recurring themes across large volumes of data.
• Multi-Dimensional Review Breakdown: Granular filters for directory, day of week, star rating, and review content type support advanced diagnostics at scale.
• Actionable Integrations: Call-to-action buttons like "Set Auto-Response Templates" or “Respond to Reviews” make the report not just insightful but actionable.

We reimagined the experience with data storytelling in mind. Whether you’re a multi-location brand, a franchisee, or a local marketer, you can now spot patterns, bottlenecks, and opportunities in minutes—not hours. The visuals turn feedback into foresight.

Simplicity - Continuous Innovation in UX UI

Suggestions 2.0

We're excited to announce a significant update to the Suggestions feature, designed to help you maintain more complete and accurate profiles with unprecedented ease. This release introduces a streamlined interface, powerful bulk action capabilities, and enhanced clarity on suggestion statuses. See what’s changed and how it makes profile updates faster and easier.

• Eliminates tedious location-by-location navigation
• Reduces user frustration with complex UI workflows
• Prevents accidental bulk declines of valuable suggestions
• Addresses the overwhelming nature of managing numerous location suggestion

With the new Suggestions interface, you can now view all suggestions in a unified dashboard, sort by location or suggestion type, and apply bulk actions across multiple locations simultaneously. You can quickly identify high-impact suggestions (like missing business hours or photos) and implement them across relevant locations with just a few clicks, dramatically improving your profile completeness and online presence.

See total Suggestions for each location in the location list view.
See all Suggestions for on Data Suggestions tab for the location with the ability to “Accept All” or “Reject All”
Ability to “Accept” or “Reject” each suggestion.
For Photo Suggestions, an improved way to select and add suggested photos to your profile.

Weekly Digest Email - Auto Enrollment for All Users

With universal digest auto-enrollment, every new user like automatically receives the same valuable weekly insights from day one, regardless of how they joined. All users start their journey with consistent access to platform updates, best practices, and optimization opportunities. 

• Consistent communication touchpoints for all user segments
• Automated delivery of platform optimization insights and feature updates
• Re-engaging inactive users through valuable content delivery

Mobile App - Renamed to Local Search & Social Templates Added

The mobile app now supports social templates that exist within the desktop app, that operationalizes and streamlines the ability to publish to social on mobile. The mobile app is now also semi-whitelabel, enabling resellers to deploy a mobile app with location management capabilities under generic branding,  maintaining Uberall's core functionality. 

Store Locator - Compliance Updates

Ensure your store locator and pages are more perceivable, operable, understandable and robust for all users, including those with disabilities. 

• Mitigate potential legal consequences as a result of not meeting compliance requirements
• Improves user experience for all users 

Uberall is now compliant with Web Content Accessibility Guidelines (WCAG) 2.2 standards. Our updates ensure that your Locator and Local Pages provide a better experience for all users and help your brand meet new digital accessibility requirements, particularly in the European Union.

SMS Field Supports Numerical Inputs

The Google Business Profile attribute to publish to your profile was released in 2024 with the Whatsapp attribute. The input value for this to Google is a URL. We have converted this field in order to support numerical phone number values. 

• Add a phone number to your profile in order to add a new CTA to your listings
• The ‘TEXT’ CTA will show on your profile on mobile maps and search

Giving searchers more options to contact you as they prefer can increase the number of potential customers and bookings you receive. 

Add your preferred SMS phone number to your location in Uberall: 

Text message CTA displays on listing on Google:

Apple Business Connect Now Supports UTM Parameters for Action Links

You can now append UTM parameters to select Flexible Action Links in your Apple Maps listings—helping you better track referral traffic and campaign impact.  

What’s new? 

Flexible Action Links now support Urchin Tracking Module (UTM) parameters. These allow businesses to track engagement from Apple Maps directly in their web analytics tools, giving better visibility into which campaigns or channels are driving conversions.  

Supported parameters:  

• utm_source  utm_medium  
• utm_campaign  utm_term  
• utm_content  

Example: To track a seasonal promotion, you might use: ?utm_source=apple_maps&utm_campaign=summer_promo  

UTM parameters must comply with Apple’s privacy guidelines. Tokens, GCLID values, login trackers, lead gen phone numbers, and other identifiers are not permitted.  

Where can you use them? 

UTMs are only allowed in the first URL field for the following Flexible Action Link types:  

• View Careers  
• View Menu  
• Order Delivery  
• Order Pickup  
• View Parking  
• Buy Gift Card  
• Shop Online  
• View Pricing 

🚫 UTM parameters are not allowed in App Store URL fields or the main website field.  

This update enables deeper campaign tracking from Apple Maps while maintaining Apple’s commitment to user privacy.

Streamlined Onboarding for Apple Business Connect

We’re excited to announce a faster, simpler way to onboard clients to Apple Business Connect (ABC)!

What’s new? 

We’ve partnered with Apple to introduce a bi-weekly invitation process that dramatically reduces friction for new customers joining ABC. 

Why it matters 

Brands invited through this new process will benefit from:  

✅ No Document Verification – Clients can skip the standard verification process.  

🔢 No DUNS Number Required – Eliminating the need for a DUNS number simplifies onboarding even further.  

⚡ Faster Setup – The entire registration process is streamlined, allowing your locations to get up and running on ABC quicker than ever.

What You Can Expect 

📩 A Direct Invitation from Apple You’ll receive a personalized email from Apple inviting you to register for Apple Business Connect (ABC).  

⚙️ A Simplified Registration Experience The invitation allows you to skip the usual documentation and DUNS number requirements, saving you time and effort.  

🔗 Easy Integration with Uberall Once you’ve completed registration, connecting your ABC account to the Uberall platform is quick and straightforward.  

What We’ll Take Care Of 

We coordinate everything directly with Apple on your behalf, including adding your business to the bi-weekly submission list. All we ask is that your email address is linked to an Apple ID so the process runs smoothly.  

Tips to Get Started 

✅ Use an Apple ID Email: Make sure the email you share with us is already connected to an Apple ID.  

⏳ Check Your Inbox: Expect your Apple invitation within 1–2 business days after we submit your details.  

🤝 Need Help?: If you haven’t received the invite or need assistance with setup, your Uberall contact is here to support you every step of the way.

This update is part of our ongoing commitment to make your local marketing onboarding experience as efficient and impactful as possible. Stay tuned for more enhancements!

Previous Release Notes