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    Homepage Key Metrics

    Understand your performance at a glance — and act on what matters most.

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    Overview

    Homepage Key Metrics is a personalized performance dashboard built directly into the Uberall homepage. It gives every user a quick snapshot of the metrics they care about most, the moment they log in — without having to navigate across multiple reports or dashboards.

    Each user can select up to four metrics, configure the time period they want to track, and see real-time trends compared to the previous period. When something needs attention, a single click takes you directly to the relevant report — already filtered and ready to investigate.

    💡  Why it matters

    Most users log in with a question in mind: How are we performing? Is our visibility improving? Are reviews being handled on time? Key Metrics puts the answer on the first screen they see — saving time and making it easier to act.

     

    Where to find it

    The Key Metrics section appears directly on the Uberall homepage, next to your Key Tasks panel. It is visible immediately after logging in and requires no additional navigation to access.

     

    If you have not configured your metrics yet, the section will prompt you to set up your preferences. Once configured, your selections are saved and displayed every time you log in.

    How it works

    Step 1 — Open the customization panel

    Click the Customize button in the Key Metrics section. This opens a configuration panel where you can select and arrange the metrics you want to track.

    Step 2 — Select up to four metrics

    Choose up to four metrics from the list of available options. The metrics currently supported are:

     

    Metric

    What it measures

    Available time periods

    Google Impressions

    How many times your business listing appeared in Google Search or Maps results

    Last 30 days / Last month

    Google Search Clicks

    How many users clicked on your listing from Google Search

    Last 30 days / Last month

    Average Ranking

    Your average search ranking position across tracked keywords and locations

    Last 7 days / Last 30 days / Last month

    Review Reply Rate

    The percentage of customer reviews that have received a response

    Last 7 days / Last 30 days / Last month

    Review Response Time

    The average time it takes your team to respond to a customer review

    Last 7 days / Last 30 days / Last month

    Revenue Estimator

    An estimated revenue impact based on your visibility and engagement metrics

    Last month / Last quarter / Last year

     

    Step 3 — Set a time period for each metric

    For each metric you select, choose the time period you want to track. Time period options vary by metric to reflect how each one is best monitored:

     

    • Visibility metrics (Google Impressions, Google Search Clicks, Average Ranking) support Last 30 days or Last month as a full calendar month.
    • Engagement metrics (Review Reply Rate, Review Response Time) also support Last 7 days — useful for short-cycle monitoring where fast response matters.
    • Revenue Estimator follows the same cadence as visibility metrics with more timeframes

     

    Step 4 — Save your configuration

    Click Save to confirm your selections. Your four chosen metric cards will now appear on the homepage every time you log in.

     

    Reading your metrics

    Each metric card displays:

    • The metric name and current value for your selected time period (e.g. 570,000 Google Impressions in the last 30 days).
    • A trend indicator showing whether performance has gone up or down compared to the previous equivalent period.
    • The percentage change between the current and previous periods (e.g. –18.4%).

     

    To see the exact comparison figures, hover over any card. A tooltip will appear showing:

    • The date range of the current period
    • The date range of the previous period
    • The exact value for both periods side by side

    📌  Example

    You selected Google Impressions with a Last 30 days time period. The card shows 570,000 impressions.

     

    Hovering over the card reveals:

      Current period (27 Apr – 25 May):  570,000 impressions

      Previous period (27 Mar – 25 Apr):  698,000 impressions

      Change:  –18.4%

     

    Clicking the card takes you directly to the Impressions report, pre-filtered to the same 30-day window — so you can investigate what drove the decline.

     

    Investigating further — click-through to reports

    Every metric card is clickable. When you click on a card, Uberall automatically:

    1. Navigates to the relevant report or dashboard section for that metric.
    2. Applies the same time period filter you configured on your card — no need to re-select the date range.
    3. Displays the full data breakdown so you can dig deeper into what is driving the trend.

     

    From within the report, you can also share the view with teammates or export data for further analysis — making it easy to loop in others and coordinate action.

     

    User-level configuration

    Key Metrics is configured on a per-user basis. This means:

    • Each user in your account sets up their own metric preferences independently.
    • Changes you make to your metrics do not affect the configuration of any other user in the same account.
    • Your selections are saved to your profile and persist across sessions — you will see the same cards every time you log in.

     

    👥  For teams

    Different roles can configure Key Metrics to reflect their own priorities. A marketing manager might track Google Impressions and Average Ranking, while a customer experience lead might focus on Review Reply Rate and Review Response Time. Everyone sees what matters most to them.

     

    Filtering by location or business

    Key Metrics supports Uberall's standard location and business filters. When you apply a filter from the homepage:

    • All four metric cards update to reflect data for the filtered location or business only.
    • This allows you to monitor performance at a granular level — useful for multi-location brands who need to assess individual sites or business units.
    • Filters are applied in real time, with no need to reconfigure your metric selections.

    This means Key Metrics works equally well whether you manage a single location or hundreds — just filter to the view you need.

     

    Tips for getting the most out of Key Metrics

    • Choose metrics that reflect your current priorities. If you are running a campaign to improve local visibility, prioritize Google Impressions and Google Search Clicks. If review management is a focus, lead with Review Reply Rate and Review Response Time.

     

    • Match time periods to your reporting cadence. If you review performance monthly, use Last month for clean calendar-based comparisons. If you manage reviews daily, use Last 7 days to keep a tighter pulse on response activity.

     

    • Use the click-through to act quickly. If you spot a significant drop or unexpected spike, click through immediately to the underlying report — it is already filtered, so you get to the detail in one step.

     

    • Revisit your configuration regularly. As your business priorities evolve, so should your Key Metrics. Update your selections any time by clicking Customize.

     

    • Use location filters for site-level check-ins. For multi-location teams, filtering by individual location lets you use Key Metrics as a quick health check for specific sites without navigating away from the homepage.

     

    Frequently asked questions

     

    Question

    Answer

    Can I select more than four metrics?

    No. Each user can configure a maximum of four metric cards at a time. To change which metrics you see, click Customize and update your selections.

    Will my configuration affect other users in my account?

    No. Key Metrics is configured at the user level. Your choices are personal to your login and do not impact what other users in the same account see.

    Can I change my selections after saving?

    Yes. Click Customize at any time to update your metric choices or change the time periods. Your new configuration is saved immediately.

    Why is a metric showing no data?

    This can happen if there is no activity for the selected metric within the chosen time period, or if data has not yet been synced. Try adjusting the time period or check back later. If the issue persists, contact Uberall Support.

    Does clicking a card change the time period in the report?

    Yes. When you click through, the report is automatically filtered to match the time period you configured on the card. No manual adjustment is needed.

    Can my team see each other's Key Metrics configuration?

    No. Each user's metric selections are private to their own account profile. Users can only see and configure their own Key Metrics.

    What does 'Last month' mean compared to 'Last 30 days'?

    'Last month' refers to the full previous calendar month (e.g. all of April). 'Last 30 days' is a rolling window of the most recent 30 days. Use Last month for fixed reporting periods and Last 30 days for a continuously updated view.

    Will more metrics be added in the future?

    Uberall plans to expand the list of supported metrics over time. The current release includes six metrics: Google Impressions, Google Search Clicks, Average Ranking, Review Reply Rate, Review Response Time, and Revenue Estimator.

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