As we begin the new year, we're excited to announce our Winter '25 product releases! This season, we're introducing enhancements focused on maximizing your insights and intelligent automation. We're also unveiling updates to reporting and location management to optimize your workflow.
Intelligence & AI Automation
AI-Social Writer
| | Activation | Available in Local Social Package |
| | Users | All Users |
| | Availability | Available Now |
| | Resources | AI-Social Writer |
|
Prerequisites | Accepting AI Terms & Conditions |
Key Benefits
- Effortless Post Creation: Users can save time and resources by automating the creation of social media content. This helps to maintain a consistent posting schedule without the effort of manually crafting every post.
- Prompt-Based Content: Using prompts, customers can easily guide the AI to generate content on specific topics or themes, ensuring their social media remains relevant and targeted to their goals.
- Customized Messaging: By leveraging past posts, our AI-Social Writer ensures the brand voice and messaging are consistent and resonate with audiences. This strengthens brand identity and improves engagement.
We continue our AI Innovations by introducing an all new Social Writer feature to help users craft the perfect post! The AI-Social Writer gives users the option to automatically generate copy using prompts that instruct our Social Assistant on what to write about. The AI-Social Writer can also utilize details from your past posts to create tailored messaging unique to your business and branding.
Get Started
AI-Bulk Replies
| | Activation | Available in Reviews Plus Package |
| | Users | All Users |
| | Availability | Available Now |
| | Resources | Bulk AI Responses |
|
Prerequisites | Accepting AI Terms & Conditions |
Key Benefits
- Effortless Post Creation: Users can save time and resources by automating the creation of social media content. This helps to maintain a consistent posting schedule without the effort of manually crafting every post.
- Prompt-Based Content: Using prompts, customers can easily guide the AI to generate content on specific topics or themes, ensuring their social media remains relevant and targeted to their goals.
- Customized Messaging: By leveraging past posts, our AI-Social Writer ensures the brand voice and messaging are consistent and resonate with audiences. This strengthens brand identity and improves engagement.
Uberall's Reply Assistant has helped users effortlessly craft tailored responses to individual reviews. This season we are expanding that capability to enable users to respond to multiple reviews at once! The AI-Bulk Replies uses the same technology to come up with individualized responses for each review selected. Capable of identifying the context and language of a review to quickly draft up a reply. Users can then review the response and make modifications before publishing.
Get Started
The AI-Bulk Review Replies is available for users with the Reviews Plus package for users that have agreed to the AI Terms & Conditions. Start by visiting the the Inbox within Review Management section of the platform. Select multiple reviews and choose “reply” from the bulk actions. Then click “Generate with AI” and watch the magic happen! Replies will be created in a draft mode make it possible for users to review the response, make modifications, or have the Reply Assistant generate a new reply.
Yelp Automations
| | Activation | Available with Yelp Add-on and Reviews Plus Package* |
| | Users | All Users |
| | Availability | Available Now |
With this update, users will be able to utilize more efficiency features to reply to Yelp reviews. Previously, each Yelp review would need to be tackled one by one. Now, users can utilize the Bulk Reply functionality in the Inbox enabling users to reply to multiple reviews at once. This also includes utilizing the newly released AI-Bulk Replies with the Reviews Plus Package.
Get Started
Users with Yelp added onto their package will now be able to navigate to the Inbox, select multiple reviews and choose the Bulk Reply option. Users that also have the Reviews Plus package can chose to use the AI-Bulk Reply from response options to quickly draft replies to the selected reviews.
Insights & Analytics
Revenue Estimator
| | Activation | Available in All Packages |
| | Users | Admins |
| | Availability | Beta Available Now (Rollout in Batches) |
| | Resources | Homepage Revenue Estimator |
Key Benefits
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Connect Local SEO to Revenue: See how your local search optimization efforts are directly impacting your bottom line.
Identify High-Value - Channels: Discover which platforms and which types of customer clicks are driving the most revenue for your business.
- Tailor to Your Business: Customize the Revenue Estimator's settings to match your specific business model and conversion rates.
- Data-Driven Decisions: Make informed decisions about where to focus your local marketing efforts based on concrete revenue data.
We're excited to announce the Revenue Estimator, a new widget on the Homepage! The Revenue Estimator helps to connect the dots on how your Location Performance Optimizations makes an impact on your revenue!
The Revenue Estimator analyzes customer interactions with your listings on Google, Apple Maps, Bing, Yelp, and Local Pages. These interactions include actions like clicks for directions, clicks to call, and clicks to your website. By applying customizable conversion rates, the tool estimates how these clicks translate into revenue for your business.
Get Started
The Revenue Estimator is a new widget that will be rolled out in batches to the Homepage. Once enabled, users can configure the channels and conversion rate to get an estimation for their business model.
Competitive Intelligence
| | Activation | Available with Analytics Plus Package |
| | Users | All Users |
| | Availability | Coming Soon (Rollout in Batches) |
| | Resources | Competitive Intelligence |
Key Benefits
- Benchmark Your Performance: Understand how your local SEO efforts compare to your competition.
- Spot Opportunities: Identify areas where you can outrank competitors and capture more market share.
- Track Your Progress: Monitor changes in your competitive landscape over time.
- Stay Ahead of the Curve: Make data-driven decisions to maintain a strong position in your local market.
Gain a competitive edge with our new Competitive Intelligence Report. This report provides an in-depth comparison between your locations’ local search performance and that of your competitors. We will assign 5 competitors based on your locations’ proximity and keyword tracking. These can be modified so you can analyze other competitors in real-time to see how your locations are ranking against theirs.
The Competitive Intelligence Report Includes:
Overall Search Rank: See the combined search ranking of all managed locations
- Star Rating: See the average star rating of managed locations
- Total Reviews: The total number of reviews across managed locations
Search Rank by Position: See how your locations stack up against competitors in terms of overall search rank (e.g., Top 1, Top 3, Top 10) on major search engines and platforms.
Search Rank Trend: See your performance over time against your competitors and see what you can be doing to improve your ranking.
Ranking Position by Keyword: Compare your keyword rankings with those of your competitors to identify high-value keywords where you can improve your visibility.
Reviews Insights Report
| | Activation | Available in Reviews Package |
| | Users | All Users |
| | Availability | Coming Soon (Rollout in Batches) |
| | Resources | Reviews Insights Report |
Key Benefits
- Unified View of Your Online Reputation: See all your reviews from Google, Facebook, Yelp, TripAdvisor, and other major platforms in one place, giving you a complete picture of your online reputation.
- Actionable Insights: Quickly identify trends, sentiment, and areas for improvement with our intuitive dashboard and powerful analytics.
- Streamlined Workflow: Take action directly from the report with convenient call-to-action buttons that link to relevant sections of our platform, making it easier than ever to respond to reviews, generate new reviews and identify customer concerns. All these efforts can help to improve the listing performance and drive more conversions.
We are reimagining our reviews reporting with the all new Reviews Insights Report! The report has been redesigned with enhanced visuals to simplify how you analyze the performance of your online reviews.
The Review Insights Report includes:
- Review counts by directories
- Response Metrics such as Average Response and Reply Rate along with trending data.
- High level sentiment details based on star-value of the ratings received
- Trending Keyword data
The report is categorized into different sections that help users better digest the information provided and includes call-to-actions on how to improve upon the performance. This makes the report not only informative but also actionable!
Additionally, see performance data by location and location groups to better understand which locations may to better engage with their customers and improve the quality of service provided.
Social Report
| | Activation | Available in Local Social Package |
| | Users | All Users |
| | Availability | Coming Soon (Rollout in Batches) |
| | Resources | Facebook Impressions Report | Facebook Reach Report | Facebook Post Performance Report |
Key Benefits
- Consolidated Reporting: One place to view both Impressions and Reach reports, reducing clutter in the main navigation.
- Enhanced Visuals: Provides improved visuals to better understand Facebook page and post performance.
- Trending Data: Using the trending data users can reference past posts to see what resonates with their audience and refine their content strategy to drive more reach and impressions.
- Demographic Insights: Understanding your audience enables users to tailor content to specific groups and improve engagement and potentially generate conversions.
- Location-Based Performance: Easily identify which locations are performing well or which need improvement to create targeted social strategies. Can also be used to connect which social content is performing well with certain audiences by using demographic insights for the successful locations.
Our Facebook reporting also receives a refresh this season! The new consolidated Facebook Report combines three reports (Impressions Report, Reach Report, and Performance Report) into one section and receives improved visuals to help users better analyze the performance of their Facebook pages and posts.
The Impressions and Reach reports contain corresponding counts across locations, along with trending data that helps users to determine where their views are coming from (organically, paid, or viral). Additionally, users can learn high-level demographic information and track location-by-location performance.
The Facebook Performance Report contains details on Facebook Post Performance across locations. This includes details of the published post and engagement metrics.
Yelp Report
| | Activation | Available with Yelp Add-on Package |
| | Users | All Users |
| | Availability | Coming Soon (Rollout in Batches) |
| | Resources | Yelp Report |
Key Benefits
- Understand Listing Performance: By monitoring views, clicks, leads, and conversion rates, users can identify which aspects of their listing are attracting attention and which need improvement. For example, if views are high but clicks are low, it may suggest the listing's initial impression is not compelling enough, and adjustments to photos or descriptions are needed.
- Analyze Rating Performance: Tracking ratings, response rate, and response time helps users correlate an impact on customer sentiment. A low rating or slow response time can indicate areas where customer service needs improvement. Addressing these issues can lead to higher ratings and better customer perception.
- Break Down Performance by Location: Analyzing data by location helps identify underperforming areas. Efforts can then be focused on improving those specific locations listings or reviews.
- Identify Trends and Patterns: Observing trends over time allows users to see what strategies work and what don't. Changes or updates to listings or focused efforts on engaging with reviews can have an impact on listing performance and conversions. While tracking in-store changes to experience or policy and connecting them with reviews can help show what's working or not.
Lastly, we are introducing an all new Yelp Report! This includes the same enhanced visuals as with the new Reviews Insights and Facebook reporting enabling users to better understand the performance of their Yelp listings.
Included in the Yelp Report are key listing metrics (i.e., views, Clicks, leads and conversion rate) paired with rating performance metrics such as Total Ratings, Response Rate, Response Time etc. This provides a holistic view of the business while also providing a breakdown of performance by location.
Get Started
Location Management
Location List Page Redesign
| | Activation | Available in All packages |
| | Users | All Users |
| | Availability | Available Now |
Key Benefits
- Enhanced Usability: Redesign improves the overall experience of managing location data.
- Clearer Location Status: New fields provide better insights into the status of each location. Make quick decisions to improve the performance of your locations on directories!
- Action Required Field: Easily identify locations needing attention and what action is needed. Locations that require action can be negatively impacting their success in local search. Reducing visibility and conversions.
- Customizable Data Display: Personalize the table to show preferred data, enabling/disabling columns and reorganizing them. See what’s important to you immediately and remove any clutter.
- Persistent View: Personalized table settings remain consistent across logins. Don’t worry about wasting time setting up your unique view each time!
The Location List Page has received a redesign! This page is an essential part of our platform, acting as a starting point for users to manage location data. The redesign includes visual and usability improvements, making the experience even better.
Users will immediately find new fields that help them to better understand the status of their locations. The new Action Required field makes it easy to identify when a location profile needs attention and what action should be taken.
A new feature to get excited for is the new capability that let’s users decide the data that is displayed in the Location List. Head over to the Personalize table option to enable/disable columns, reorganize them to your liking, and modify the view to better suit your needs. These changes will stay the same each time you log in or until you change them again!
Get Started
The redesigned Location List Page is available in all packages! Log into the platform and head over to the Location Hub's Location page. We recommend setting up a view that works best for you and then tackle any profiles that require action!
New WhatsApp Attribute
| | Activation | Available in All packages |
| | Users | All Users |
| | Availability | Available Now |
Key Benefits
- Enhanced Customer Communication: By promoting their WhatsApp on their Google Business Profile, businesses make it easier for customers to contact them directly. This immediate connection can lead to more inquiries and potential conversions.
- Simplified Profile Updates: The new attribute simplifies the process of adding WhatsApp details to location profiles ensuring customers have the latest contact options.
- Increased Visibility: Displaying WhatsApp details on Google Business Profiles provides another channel for customers to reach out, increasing overall visibility. This multi-channel approach ensures that businesses are accessible to a wider audience, catering to different communication preferences.
Google is now providing a way for businesses to promote their WhatsApp for customer messaging and communication. With this new release we have added a new attribute to the platform making it easier for businesses to update their location profiles with their WhatsApp details to display on their Google Business Profiles.
Get Started
OCPI (Open Charge Point Interface)
| | Activation | Available in All EV Packages |
| | Users | All Users |
| | Availability | Available Now |
We are updating our EV data protocol to meet the standard for receiving EV Data. Previously, this required a build of pull APIs that would require extra effort and time to get set up. Using OCPI, making a connection between Uberall EV data systems will be streamlined - reducing the amount of time to go live and allowing for more timely updates.
Get Started
Setting up OCPI requires that a secret key be shared with Uberall. Contact your Success Manager or our Support team if you are interested in setting up an OCPI connection.
Sublocality
| | Activation | Available in All Packages |
| | Users | All Users |
| | Availability | Available Now |
|
Region | Philippines | Thailand | Vietnam | Indonesia |
We are adding a new Sublocality field to the address section of the Location's basic data. This enables businesses to ensure their complete address is published. The Sublocality field is will only be applied to addresses in countries that require the additional information. This includes locations in the Philippines, Thailand, Vietnam, and Indonesia.
Get Started
The Sublocality field will be enabled for all packages for locations in the specified countries. Users can update the Sublocality field in the Basic data section of the profile. Additionally, users can update this field using the Spreadsheet Upload or via API.
Platform
New Login Page
| | Activation | Available in All Packages |
| | Users | All Users |
| | Availability | Available Now |
We are modernizing the login page! The login page is the first page our users see and we want to make sure that it's not only visually pleasant, but also informative. Users will find all new helpful banners that will keep you updated on new features and information that can help you make the most of the Uberall platform.
Platform Integrations
| | Activation | Available as an Add-on |
| | Users | All Users |
| | Availability | By demand |
We are introducing a new way for businesses to make connections to the Uberall platform! With the new Platform Integrations, users can connect to their favorite tools without the need for building APIs. We will be starting with a curated list of tools to connect to and expanding at a later time.
What's included:
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Salesforce |  |
Box |  |
Zendesk |  |
Tableau |  |
Shopify |
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SAP |  |
Dropbox |  |
Slack |  |
Microsoft Power BI |  |
Toast |
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Servicenow |  |
Google Drive |  |
Asana |  |
Pipedrive | ||
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Oracle Netsuite |  |
Jira | ||||||
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Hubspot |  |
Canva |
Get Started
Integrations are available by demand. If you are interested in setting up a connection, contact your Success Manager for more information. Once enabled for your account, users can sign into their favorite tool to setup a connection.
Locator & Local Pages
Build your own - Hosted Locator & Local Pages
| | Activation | Available in Locator and Local Pages Package |
| | Users | All Users |
| | Availability | Limited Activations |
We are building a new Build your own Locator and Pages functionality within the platform. Using the same builder available today, users will be able to manage and customize their Locator & Local Pages directly in the platform. The additional functionality enables Uberall to host the Locator & Local Pages without require that businesses embed it on their site.
Get Started
Activations will be limited and not widely available as we build this functionality out. We will be contacting you to inform about changes to the new Build your own - Hosted Locator.
Interactive Map
| | Activation | Available in Locator and Local Pages Package |
| | Users | All Users |
| | Availability | Limited Activations |
In addition to the Build your own - Hosted Locator & Local Pages we are also expanding additional functionality for the map. This will be expanding on the customization capabilities we released during the Spring. While this feature is not widely available, this will be the start to offering a more customizable map on your Build your own - Locator & Pages.
Get Started
Activations will be limited and not widely available as we build this functionality out. We will be contacting you to inform about changes to the new Build your own - Hosted Locator.
Mobile App
Mobile - Social Post Creation / Edit Stepper Updates
| | Activation | Available in Local Social |
| | Users | All Users |
| | Availability | Available Now |
In this release we are making improvements to the Social Post Publisher in the Mobile App! We are reducing the amount of steps needed to build a social post. This update streamlines the process and makes it easier for users to quickly publish more content on their social channels for customers to engage with.
Get Started
This feature is available in the Local Social package and requires the Mobile App. Head over to the “Publish” tab in the mobile app and click to create a post. The new flow will be applicable for Facebook, Instagram, Google, and Local Pages.
EV
EV Reviews
| | Activation | Available in EV Accelerator Packages |
| | Users | All Users |
| | Availability | Available Now |
We are excited to announce our new integration with &Charge! We're excited to enrich our EV offering and help Charge Point Operators (CPOs) gain better visibility into their reviews.
&Charge is a mobile app where EV drivers can locate charging stations and provide feedback on their experience. Through this integration, Uberall will pull in reviews from &Charge, allowing CPOs to monitor customer sentiment and manage their online reputation all in one place.
Get Started
Once &Charge has been connected, head over to the Inbox in the Review Management section of the platform. New reviews will be available as read-only to monitor what customers are saying about their experience.