Best Practices:

• Utilize a Captivating Header Image: Replace the standard Map header with a custom header image (1140x250px) to make the page more visually appealing. This image could showcase the brand, the specific location, or a relevant marketing campaign. A well-chosen image sets the tone for the page and can make a strong first impression.
• Strategically Place Up to 5 CTA Buttons: To maximize bookings and customer engagement, incorporate various CTA buttons such as "Leave a Review," "Book Appointment," "Get a Quote," "Order Now," and perhaps "Contact Us." Ensure these buttons are visually distinct to catch the user's attention without overwhelming them.

Pro Tips: 

• Use the Locator Builder to manage the design & layout of the location pages (Social Post, Services, Payment Options, Social Media Links, etc, learn more)
• Custom CSS: Make further customizations to your Locator & Pages using CSS (learn more)

Best Practices:

• Incorporate Content Around the Company and Products: Use Content Collections to add rich content about the company and its products or services. This could include detailed product descriptions, benefits, how-to guides, and stories of customer satisfaction. This content not only enhances visibility on search engines but also helps in building a connection with the audience by providing valuable information.
• Feature an Appealing Social Post: Include a visually appealing social post on the location page. This could be a highlight reel, a special offer, an upcoming event, or a popular testimonial. The selected post should resonate with the target audience and encourage engagement. 

Pro Tips

• Widgets: Add Custom HTML widget (such us a booking tool, playlist, social media feed) to engage your customers (learn more)
• Showcase Customer Reviews: Display customer reviews prominently on the location page, focusing on showcasing only 4 and 5-star reviews to build trust and credibility. Positive reviews serve as social proof, influencing potential customers' decisions. 

Best Practices:

• Enhance User Experience with Filters: Implement filters in your locator tool to allow users to easily find preselected locations based on specific criteria, such as services offered, opening hours, or proximity. This feature makes the locator more user-friendly by simplifying the search process and enhancing the overall user experience.
• Leverage Google PageSpeed Insights: Regularly check your page loading times using tools like Google PageSpeed Insights. This tool provides valuable insights into how well your location pages perform across both mobile and desktop devices, along with recommendations for improvements. A faster-loading page provides a better user experience and is favored by search engines.

Pro Tips

Loading Speed Optimization Tactics: Our platform automatically optimizes your images for faster load times. Given that your locator is installed on your website, focus on the performance of your entire website as this is the foundation of your locator. It’s crucial to focus on minimizing website code (compression and minification are a good start), leveraging browser caching, and improving server response times to enhance overall page speed. 

Best Practices:

• Optimized Meta Title Tags: Ensure the primary keyword, ideally with a local focus (e.g., "Pizza in Austin"), is included in the meta title. This helps search engines understand the geographical relevance of your content. Keep your meta titles under 60 characters to ensure they display properly in search results. Make them descriptive and engaging to encourage clicks. Learn more.
• Optimized Meta Descriptions: Meta descriptions influence click-through rates (CTRs) which may have an impact on your rankings. Include local keywords and a compelling reason for users to visit the page, such as a unique selling point or a special offer. Aim for about 160 characters to ensure your entire message is visible in search results. Learn more.
• Describe Images with Alt Text: Use the alt attribute to provide a textual description of images. This not only aids accessibility but also gives search engines more content to index. When appropriate, include local keywords in your alt text to help images rank in search engine image results, but avoid keyword stuffing. 
• Local Pages URLs: Use local pages as the website URL of your location listings. This will have a series of positive effects including: improve indexability of your pages, better customer experience to land on the specific location they’re researching about, and use these local pages to support your locations’ authority.

Pro Tips

• Meta Title Example: A good meta title should include your primary keyword, full address and the city of the location. The address is important as it can help differentiate location pages when there are 2+ in the same city. 
  • Example: Keyword 1 {City} - {Street Address} - {Company Name}
• Meta Description Example: An effective meta description involves incorporating your primary keyword along with a brief, compelling summary of the page content to entice clicks. It's beneficial to include a call to action or a unique selling proposition to differentiate your page. Keeping it concise, typically under 160 characters, ensures the entire description is visible in search results. 
  • Example: {Primary Keyword} in {City} - Discover top-quality {Service/Product} at {Company Name} on {Street Address}. Visit us for exceptional service!
• Structured Data Markup: Implement structured data (schema.org) on your location pages to provide search engines with detailed information about your business locations, such as address, opening hours, and reviews. This not only helps with indexing but can also enhance your visibility in search results through rich snippets.

Best Practices:

• Sitemap Submission: Submit an XML sitemap via Google Search Console and Bing Webmaster Tools (Bing also delivers to Yahoo and other search engines) to help search engines discover and index your pages. Ensure your sitemap is updated regularly to reflect new additions or changes to your site structure. Learn more.
• Leverage Robots.txt: Make sure your robots.txt file is configured correctly to allow search engines to crawl your location pages. Disallow directives should not be used for pages you want indexed. 

Pro Tips

• Sitemaps in Your Robots.txt: Your robots.txt file is a great place to keep both your website sitemap and your locator sitemap URLs for search engines to find all your local pages.

Best Practices:

• Implement a Consent Management Layer: To adhere to privacy regulations and respect user consent, integrate a consent management platform (CMP) on your location pages. This tool should manage the collection of user consents before any personal data, including IP addresses, is processed or sent to third-party services like Google Maps. 
• Use API for Data Submission: To maintain data consistency across your database and the Uberall platform, consider implementing an API integration for submitting and updating location information. This ensures that any changes in your database are automatically reflected on your location pages, keeping the information accurate and up-to-date without manual intervention.