The data cards of the Insights module (or platform Home page) provide a simple and high-level overview of the crucial performance metrics across the 3 pillars: Get Found, Be Chosen and Drive Loyalty. 

Metrics are shown according to the product modules in a customer's package - therefore not all customers see the same data. Below is an exhaustive list.

Online Presence

Multi location	Single location
Number of locations that set up (connected and verified) profiles on Google and Facebook out of the total number of locations.	Number of listings synchronised and being updated on online platforms out of the total number of listings for the location.
Snapshot of current status	Snapshot of current status

Local Search Rank for discovery search

Multi location	Single location
Share of locations that appear resp. on the first page and in the top 3 results when performing a geolocalised search in Google using the location primary business category. Read more about types of searches	Information on whether the location appears on the first page and in the top 3 results when performing a geolocalised search in Google using the location's primary business category.
Calculated every 2 weeks	Calculated every 2 weeks

Local Search Rank for direct search

Multi location	Single location
Share of locations that appear resp. on the first page and in the top 3 results when performing a geolocalised search in Google using the location name. Read more about types of searches	Information on whether the location appears on the first page and in the top 3 results when performing a geolocalised search in Google using the location's name.
Calculated every 2 weeks	Calculated every 2 weeks

Discovery search queries

Multi location	Single location
Percentage of discovery searches (i.e. where users were looking for your business category, products or services your locations offer) in the total number of Google searches your locations' profiles appeared in. The queries in the card title are just examples from the business category, brands, services and products fields filled in on location profiles.	Percentage of discovery searches (i.e. where users were looking for your business category, products or services the location offers) in the total number of Google searches the location's profile appeared in. The queries in the card title are just examples from the business category, brands, services and products fields filled in on location profile.
Last 30 days	Last 30 days

Direct search queries

Multi location	Single location
Percentage of direct searches (i.e. where users were looking for a particular location) in the total number of Google searches your locations' profiles appeared in. The card title is just an example.	Percentage of direct searches (i.e. where users were looking for this particular location) in the total number of Google searches the location's profile appeared in.The card title is just an example.
Last 30 days	Last 30 days

Profile views

Multi location	Single location
Total number of location profile views on Google Search and Maps. Comparison: number of locations with more views vs. less views than local competitors out of the total number of locations.	Total number of location profile views on Google Search and Maps. Comparison: the difference (in %) between the location's and the local competitors' number of profile views.
Last 30 days	Last 30 days

Ad campaigns performance

Multi location	Single location
CTR and CPC on active ad campaigns across all locations.	CTR and CPC on active ad campaigns for the location.
Last 30 days	Last 30 days

Profile completeness

Multi location	Single location
Profile completeness information across all locations (including number of locations missing data to be able to jump to the next level, if applicable).	Profile completeness information of the location, including the current profile completeness level.
Snapshot of current status	Snapshot of current status

View-to-click conversion rate

Multi location	Single location
Total conversion rate on Google (number of phone calls, website clicks and direction requests on Google profiles over number of profile views) across all locations. Comparison: number of locations with a higher conversion vs. a lower conversion than local competitors out of the total number of locations.	Total conversion rate on Google (number of phone calls, website clicks and direction requests on the location's Google profile over number of profile views). Comparison: the difference (in %) between the location's and the local competitors' conversion rate.
Last 30 days	Last 30 days

View-to-click conversion rate by type of user action

Multi location	Single location
Conversion rate of a given type of user action on Google - phone call, website click or direction requests (e.g. number of website clicks over total number of profile views) across all locations.  Comparison: number of locations with a higher conversion for that given type of action vs. a lower conversion than local competitors out of the total number of locations	Conversion rate of a given type of user action on Google - phone call, website click or direction requests (e.g. number of website clicks over total number of profile views) for the location.  Comparison: the difference (in %) between the location's and the local competitors' conversion for the given user action.
Last 30 days	Last 30 days

Views on photos

Multi location	Single location
Number of views on Google profile photos across all locations. Comparison: number of views on photos uploaded by online users and number of views on photos uploaded by the locations themselves, out of the total number of photo views.	Number of views on Google profile photos for the location. Comparison: number of views on photos uploaded by online users and number of views on photos uploaded by the location itself, out of the total number of photo views.
Last 30 days	Last 30 days

Online user conversations

Multi location	Single location
Number of questions asked by users on your locations' Google profiles (via Q&As). Number of chats with online users on messaging platforms across all locations (via the Conversations module).	Number of questions asked by users on the location's Google profile (via Q&As). Number of chats with online users on messaging platforms for the location (via the Conversations module).
Last 30 days	Last 30 days

Local Pages engagement

Multi location	Single location
Number of views on local pages (via the Locator & Local Pages module). Conversion rate on local pages (number of clicks on content over number of page views).	Number of views on the location's local page (via the Locator & Local Pages module). Conversion rate on the local page (number of clicks on content over number of page views).
Last 30 days	Last 30 days

Average rating

Multi location	Single location
Average rating of all online platforms across all locations. Comparison: number of locations with a higher average rating vs. a lower average rating than local competitors out of the total number of locations.	Average rating of all online platforms for the location. Comparison with the average rating of local competitors.
All time	All time

Ratings split by star

Multi location	Single location
Split of ratings between positive (4 and 5 stars), negative (1 and 2 stars) and neutral (3 stars) across all locations.	Split of ratings between positive (4 and 5 stars), negative (1 and 2 stars) and neutral (3 stars) for the location.
All time	All time

Reviews reply rate

Multi location	Single location
Percentage of reviews that were replied to out of all reviews across all locations. Comparison: number of locations with a higher reply rate vs. a lower reply rate than local competitors out of the total number of locations.	Percentage of reviews that were replied to out of all reviews of the location. Comparison with the reply rate of local competitors.
All time	All time

Reviews reply rate split by star

Multi location	Single location
Split of reviews that were replied to between positive (4 and 5 stars), negative (1 and 2 stars) and neutral (3 stars) across all locations.	Split of reviews that were replied to between positive (4 and 5 stars), negative (1 and 2 stars) and neutral (3 stars) for the location.
All time	All time

Sentiment analysis

Multi location	Single location
Top keywords in positive ratings (4 and 5 stars) across all locations. Top keywords in negative ratings (1 and 2 stars) across all locations. Read more about sentiment insights	Top keywords in positive ratings (4 and 5 stars) for the location. Top keywords in negative ratings (1 and 2 stars) for the location.
Last 30 days	Last 30 days

Engagement on social media posts

Multi location	Single location
Number of clicks on posts published by the business across all locations' Facebook pages.	Number of clicks on posts published by the location on its Facebook page.
Last 30 days	Last 30 days