Smart Insights is a feature that allows you to see the rating history for reviews both globally and on a location level, and find out what’s trending in your customer feedback.

There are two widgets available on the Dashboard as well as on the export file:

1. Reviews Analysis
2. Average Rating Activity

Reviews Analysis:

• Displays the list of top 100 words mentioned in reviews with the corresponding percentage and average rating of reviews containing that word.

• The symbols ▲ or ▼ represent the variation for 'Review %' and 'Rating' compared to the previous period (same time range selected on the filters, e.g. 30 days, 12 months, etc).
• Each row is clickable redirects the user to the corresponding search on inbox (Customer Feedback tab), returning all reviews containing that word for a specific time window.

Some facts about the Reviews Analysis widget:

• Stemming: words starting with same 4 characters are grouped. For instance 'Book', 'Booked', 'Booking' are grouped inside 'Book'.
• Sorting asc/desc by 'Review %' and 'Rating'.
• Total is the number of reviews containing text and rating that were analyzed.
• At least 2 reviews with text and rating are needed to return results.
• A word has to be mentioned at least twice to be returned.
• Blacklisting of non-meaningful words is done by language (location country language + english by default) for each review analyzed. 
• Search, create and delete of words is supported.

Average Rating Activity

• This widget presents a graph with the evolution of the average rating received in reviews for a certain time range selected: