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    Surveys

    An overview of the new surveys product within the reputation management module

    Last updated on May 6th, 2025

    Introducing Uberall Surveys: Gather Valuable Customer Feedback

    Summary

    Unlock deeper insights into your customer experiences with the new Uberall Surveys tool! Understanding your customers is key to improving satisfaction, building loyalty, and driving business growth. Uberall Surveys makes it easy to create, distribute, and analyze feedback directly from the people who matter most.

    Whether you're a location manager wanting feedback after a store visit or a marketing manager aiming to measure customer sentiment, Uberall Surveys provides the tools you need.

    What is Uberall Surveys?

    Uberall Surveys is an integrated tool within the Uberall platform that allows you to:

    1. Create Custom Surveys: Build surveys from scratch or use pre-designed templates.
    2. Publish Surveys: Host your surveys on a dedicated page.
    3. Distribute Surveys: Easily share your survey via a unique URL.
    4. Analyze Results: View feedback in clear visual formats and track key metrics like Net Promoter Score (NPS).

    Key Benefits:

    • Direct Feedback: Hear directly from your customers about their experiences.
    • Measure Sentiment: Understand overall customer satisfaction and track changes over time using metrics like NPS.
    • Identify Improvement Areas: Pinpoint specific aspects of your service or offerings that need attention.
    • Easy to Use: Intuitive yet feature rich UI with highly customizable form selector. 
    • Actionable Insights: Get clear data visualizations to inform your business decisions.

    Getting Started with Uberall Surveys

    Accessing Surveys:

    You can find the new Surveys feature within the Uberall platform navigation:

    1. Go to the Review Management module.
    2. Look for Surveys in the sub navigation

    Core Features:

    1. Creating a New Survey:

    • Start Fresh or Use Templates: You have the flexibility to build a survey question by question or get started quickly using professionally designed templates (like Net Promoter Score surveys).
    • Intuitive Survey Builder: Utilize our integrated survey builder to design your survey. You can easily:
      • Add various question types (multiple choice, rating scales, open text, etc.).
      • Customize the look and feel.
      • Preview how your survey will appear to customers.
      • Set up basic survey logic (if needed).
      • Manage translations for multilingual audiences.

     

     

    2. Editing an Existing Survey:

    • Need to make changes? Simply select an existing survey draft or template you've created and modify it as needed using the survey builder.

    3. Deleting a Survey Template:

    • If a survey template is no longer needed, you can easily delete or archive it to keep your workspace organized.

    4. Publishing Your Survey:

    • Once your survey design is complete, publish it with a click.
    • Publishing makes your survey live on a dedicated, standalone webpage.
    • This page will have a generic web address (not directly associated with Uberall) for a neutral, professional customer experience.

     

     

    5. Distributing Your Survey :

    • After publishing, you'll receive a unique URL for your survey's webpage.
    • Distribution is done by sharing this URL. You can copy this link and share it manually through various channels:
      • Include it in email signatures.
      • Print it on receipts or flyers using a QR code generator.
      • Share it on social media posts.
      • Add it to your website.

    6. Viewing Survey Results:

    • As customers complete your survey, their feedback flows directly back into the Uberall platform.
    • Access the Survey Results section to analyze the data.
    • View feedback clearly presented in:
      • Table format: See individual responses row by row.
      • Charts: Visualize aggregated data, such as pie charts for multiple-choice questions.
      • Calculated NPS: If you're running an NPS survey, your Net Promoter Score will be automatically calculated and displayed prominently.

     

    Use Cases in Action:

    • Local Feedback: A store manager publishes an NPS survey and shares the URL via QR codes on receipts to quickly gauge satisfaction after a visit.
    • Marketing Campaign Measurement: A marketing team creates a survey to understand brand perception before a major campaign, shares the URL in newsletters, and then runs a follow-up survey later to measure the impact on customer sentiment.

    Start gathering valuable feedback today! Navigate to Review Management > Surveys to explore the new tool and create your first survey. If you have any questions, please reach out to your Uberall support contact.

     

    Frequently Asked Question's

     

    What is the main purpose of Uberall Surveys?

    Its main purpose is to provide an easy, integrated way for businesses using Uberall to create, share, and analyze online surveys to gather direct customer feedback and measure satisfaction (like NPS).

     
     

    How do I create a survey?

    Navigate to Review Management > Surveys and click the option to create a new survey. You can build it from scratch or use a template via the intuitive survey builder. See the Creating a New Survey

     
     

    How do I share or distribute my survey?

    After publishing your survey, copy the unique URL provided. Share this URL manually through email, social media, QR codes on print materials, website links, etc.

     
     

    Where do I see the responses and results?

    Go to the Surveys section, select your survey, and navigate to the 'Results' tab to see data in tables, charts, and view your NPS score.

     
     

    Can I customize the look of my survey?

    Yes, the survey builder offers options to customize the look and feel to better match your brand.

     
     

    Who can use the Surveys feature?

    Users with the appropriate 'Survey Read' or 'Survey Write' permissions assigned to their role by a platform administrator can access the feature. Users with Survey Read can view survey templates, and results. Users with Survey Write are able to create survey templates and publish surveys.

     
     

    Who should I contact if I encounter an issue or have questions?

    Please reach out to your standard Uberall support contact or use the platform's help resources.

     
     

    What are expressions?

    Expressions allow you to add logic to your survey and perform calculations right in the survey JSON schema. Expressions are evaluated and re-evaluated at runtime.

    We support the following expression types:

    String expression
    An expression that evaluates to a string value. The following string expression evaluates to "Adult" if the age function returns a value of 21 or higher; otherwise, the expression evaluates to "Minor":

    "expression": "iif(age({birthdate}) >= 21, 'Adult', 'Minor')"
     
     

    Numeric expression
    An expression that evaluates to a number. The following numeric expression evaluates to the sum of the total1 and total2 question values:

    "expression": "sum({total1}, {total2})"
     
     

    Boolean expression
    An expression that evaluates to true or false. Boolean expressions are widely used to implement conditional logic.

    Supported Operators

    The expression engine is built upon the PEG.js parser generator. The following table gives a brief overview of operators that you can use within expressions.

    Operator Description Expression example
    empty Returns true if the value is undefined or null. "{q1} empty"
    notempty Returns true if the value is different from undefined and null. "{q1} notempty"
    || / or Combines two or more conditions and returns true if any of them is true. "{q1} empty or {q2} empty"
    &&" / and Combines two or more conditions and returns true if all of them are true. "{q1} empty and {q2} empty"
    ! / negate Returns true if the condition returns false, and vice versa. !{q1}
    <= / lessorequal Compares two values and returns true if the first is less or equal to the second. "{q1} <= 10"
    >= / greaterorequal Compares two values and returns true if the first is greater or equal to the second. "{q1} >= 10"
    = / == / equal Compares two values and returns true if they are loosely equal (that is, their type is disregarded). "{q1} = 10"
    != / <> / notequal Compares two values and returns true if they are not loosely equal. "{q1} != 10"
    < / less Compares two values and returns true if the first is less than the second. "{q1} < 10"
    > / greater Compares two values and returns true if the first is greater than the second. "{q1} > 10"
    + Adds up two values. "{q1} + {q2}"
    - Subtracts the second value from the first. "{q1} - {q2}"
    * Multiplies two values. "{q1} * {q2}"
    / Divides the first value by the second. "{q1} / {q2}"
    % Returns the remainder of the division of the first value by the second. "{q1} % {q2}"
    ^ / power Raises the first value to the power of the second. "{q1} ^ {q2}"
    *= / contains / contain Compares two values and returns true if the first value contains the second value within it. "{q1} contains 'abc'"
    notcontains / notcontain Compares two values and returns true if the first value doesn't contain the second value within it. "{q1} notcontains 'abc'"
    anyof Compares a value with an array of values and returns true if the value is present in the array. "{q1} anyof [ 'value1', 'value2', 'value3' ]"
    allof Compares two arrays and returns true if the first array includes all values from the second. "{q1} allof [ 'value1', 'value2', 'value3' ]"
    # Disables type conversion for a referenced value (e.g., string values "true", "false", "123" won't be converted to corresponding Boolean and numeric values). "{#q1}"
     
     

    What are Panels and Dynamic Panels?

    Panels and Dynamic Panels are powerful tools for organizing and structuring your surveys, and they indeed function much like sub-forms or sub-sections within the overall form.  

    Panels are primarily used to group related questions within your survey. This helps in organizing the form logically, making it easier for respondents to understand the context and navigate through different sections.   
    Structure: A panel is a container that can hold various survey elements, including individual questions and even other nested panels. This nesting capability allows for creating complex hierarchical structures within your form.   
    Organization: They provide a clear visual grouping for a set of questions.
    Context: You can set a title and description for a panel to give respondents context for the questions within it.
    Conditional Logic: You can apply conditional visibility to entire panels, showing or hiding a group of questions based on previous answers.
    Expand/Collapse: Panels can be configured to be collapsible, allowing users to expand or collapse sections of the form. This is useful for long surveys to save screen space and improve user experience.


     

     
     

     

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