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    Which data is transferred to Google?

    Which fields in the platform are mapped to Google Search and Google Maps?

    Last updated on July 5th, 2023

    Wondering which fields are being mapped to your Google listing and which are visible on the location? 

    You can see below an overview of what kind of data is actively transferred to Google Search and Google Maps. 

    However, data that is not pushed to Google does not mean it is unnecessary or not important. On the contrary, it is very important for all our other directories, as it provides them with important information, which significantly increases your visibility on Google. 

    For the ongoing updates to be successful, it is important that you manage your updates from the platform. If the owner is doing the updates directly in Google Business Profile with a more recent time stamp than the updates in the platform, the system will NOT overwrite the field. To learn more about the Google update logic click here.

     

    Basic Data

    General Info

    Google shows your:  

    • Name
    • Street 
    • Street No.
    • Address Extra
    • ZIP
    • City
    • Service Areas
    • “I don't serve customers at my location address“ is mapped to “I deliver goods and services to my customers at their locations."
    • Categories

    The most important Category is the first Category, called Primary Category. Only the Primary Category will be displayed in Google Search and Maps, and predefines which attributes can be selected for the specific location. For reference and citation reasons, we recommend that you set up a total of 5 categories (up to 10 via the excel import) in order to achieve the best possible visibility.

    • Location identifier is mapped to your Google Store Code for internal use

    Contact Info 

    Google shows your:

    • Phone
    • Website
      • Website extra (UTM) will be mapped to this field
    • Opening Hours
      • Do not remove Regular Opening Hours entirely. This action will not make the Business show as closed, it will only remove any information about opening hours on the listing.
    • Special Opening Hours
      • To have a location set as temporarily closed on Google, the location should have at least 14 days of special opening hours set to closed. To add special opening hours, the regular opening hours have to be present.
    • More hours
      • Users can specify a set of hours for different services. This is dependant on the primary category and follows Google's framework.

    Google does not show your 

    • Cellphone
    • Fax
    • Email 
    • Opening Hour Notes

     

    Business Info and Description

    Google shows your: 

    • The description length on Google side is limited to 750 characters.

      - The long description will be transferred in case description is shorter than 750 characters
      - The short description will be transferred in case of description long description is longer than 750 characters

       

    Google does not show your: 

    • Keywords (however, they are important for other directories)
    • Imprint (only necessary for Facebook) 
    • Labels (only internal use, see here) 
     Delete 

    Rich Data

    Google shows your:

    • Attributes 
      • very important for Indirect Search
      • Google Business Profile specific feature 
      • depending on the main category you have the possibility to insert URLs for appointment bookings, table reservations, etc
    • Services
    • Payment Options

    Google does not show your: 

    • Social Profiles (saved under Rich Data and also under Google Attributes). Currently Google uses their own internal logic to determine and show the links on the listing
    • Brands
    • Languages 
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    Photos & Videos

    Google shows your 

    • Logos (squared logo recommended)
    • Photos
      • Google automatically determines the order of the photos
      • The most relevant photo is shown first (based on user clicks) 
      • Preferred photos are high-res landscape photos without filters/photoshop
      • When connecting with Google Business Profile, we only add new photos. We do NOT remove existing photos from your Google listings.We would only remove a photo from Google if you add the photo through the platform and later delete the photo in the platform.

    See more information about photos here.

    Google does not show your Videos.

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    Customer Feedback

    Increase your customer loyalty via an outstanding reputation and feedback management. 

    You are able to 

    • see reviews, questions and photos your customer left on your Google location 
    • reply via the platform (once per review, with the ability to edit afterwards by adding a new answer) 
    • filter reviews according your needs
    • jump to the original post on Google (show original)

    However, you are not able to like or unlike posts. 

     Delete 

    Publish

    You are able to publish News, Offers or Q&As.

    You can create posts via the platform when your business has up to 10 locations. However, if your business is considered a chain by Google's internal chain detection, you can still publish Q&As.

    Please find more information here https://developers.google.com/my-business/content/posts-data

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