When you connect your Google account and sync your locations in Uberall, the platform automatically checks if each location already has an existing Google Business Profile (GBP).
For locations without a GBP, Uberall submits a request to Google to create a new business profile.
Google’s Response to the Listing Request
After the request is submitted, Google will either accept or reject the listing data.
If Google Accepts the Data
- A new listing is created.
- You can view the listing in Uberall under on the location's profile page under Listings > Google.
- If verification is needed you can now proceed with the verification process.
If Google Rejects the Data
Common Reason for Rejection: Missing Cleansing
If the location was not cleansed before connecting to Google, the latitude and longitude (lat/long) are not included in the creation request.
As a result, Google may reject the submission due to incomplete or unverifiable address data.
How to Proceed After Rejection
Step 1: Cleanse the Location
The cleansing process ensures the address is complete and includes accurate lat/long data.
Step 2: Retry the Creation Call
Once cleansing is complete, Uberall will automatically:
- Trigger a new API call to Google
- Include lat/long with the address details
- Successfully create the Google Business Profile
Prolonged Review Status: What to Do
If your listing remains in processing for more than one month, you should:
- Contact operations@uberall.com
- Request to prioritize the cleansing process
This can help expedite the resolution and listing creation.
Google Guidelines for Rebranding or Moving Locations
When rebranding or opening/moving a location, Google applies certain rules to avoid duplication and confusion.
If the New Location is within 5 km of the Old One:
- Update the existing (old) listing instead of creating a new one.
- A new listing may be flagged as a duplicateif it has the same:
- Phone number
- Business category
- Name and/or address
If the New Location is more than 5 km away:
- Mark the old location as closed
- Create a new listing for the new location