Any Information you enter in Google Business Profile will only be published by Google if your location is verified.
Google requires you to follow their verification process in an attempt to ensure that businesses indeed exist at the claimed location and to provide access to businesses on Google only to legit business owners or manager. Individual locations as well as whole Google accounts can be verified.
A verification of a Google account is preferred over individual location verification because once the account is verified, the following benefits apply:
- existing and newly added locations are automatically verified
- new location groups/business accounts created in the verified Google account are automatically verified (this is useful if you manage multiple brands, for example).
Since the verification of a Google account is always linked to the Gmail address used, we advise you to never use a personal Gmail address for the verification process. If the person leaves your company, for example, you may lose the verification status and/or access to the Google business account.
Important: Google Account verification is not possible either for Service Area businesses or businesses with less than 10 locations. In these cases, the locations can be verified under a non-verified account.
You can find other important tips and troubleshooting related to the verification process in this article.