This article serves as a starting point to understand why, in certain cases, a distinct business structure is needed when using Locator & Pages. Some common use cases are described.
Why businesses are important for Locator & Pages
Although businesses will not necessarily be reflected to an end-user when entering a Locator, they are the foundation on which any Locator is built on.
Businesses are the objects in which Locations are nested in the Uberall database. Therefore they are the best way to structure Locations in a way to fulfill a customer's use case. You can have one business hosting all Locations, or you have one business per Location - or any scenario in between.
The Locator & Pages product also benefits from the possibility to have various businesses, since it is possible to subscribe one or multiple businesses to one Locator.
What's my business structure?
Within the Locator Implementation, you will have the opportunity to discuss your needs regarding a distinct business structure with your Customer Operations Manager.
Conception and Setup
In order to ensure, that the Locator Implementation will proceed as fast as possible it is crucial to determine the needs to fulfill all requirements. Therefore within the Conception phase you will outline the desired outcome and afterwards your CO Manager will present a solution in the Setup phase.
Find out more about the Locator Implementation here.
How to setup?
Admins and Multi-Business Managers can create as many businesses as needed at any time.
Find out how to create businesses here.
It is crucial to note, that the business setup should be in place before you start adding Locations to the platform. This is due to the fact, that moving Locations between businesses is not possible through the platform.
Possible Setups
What could be possible setups and why would those be recommended?
Basic - One business to hold them all
In a basic setup there would be only one business holding all Locations.
- All Locations should be displayed in the Locator
- All Locations would be published on directories, as part of Listings
- Different Pins are not needed
- All Locations are managed by the same users
Business A | Location 1, Location 2, Location 3, Location 4, Location 5, Location 6, Location 7, Location 8, Location 9, Location 10 |
Examples:
- One Brand, with own Locations
Two Business Setup - Let's split
Having two businesses already opens various possibilities for Locator & Pages.
Locations need to be split because:
- Only a group of Locations should be shown in the Locator
- Not all Locations should be published on directories
- Different responsible users
Business A | Location 1, Location 2, Location 3, Location 4, Location 5 |
Business B | Location 6, Location 7, Location 8, Location 9, Location 10 |
Examples:
- Own Locations vs. Partners
- Locator + Listings vs. Locator only vs. Listings only
Multiple Business Setup - It's complicated
More businesses make the setup more complicated but offer the most versatile and flexible solution to fulfill any requirement.
- Not all groups of Locations should be shown in the Locator
- Not all Locations should be published on directories
- Multiple Locator Widgets need to be created with various combinations of businesses
- Multiple Business Managers, each with responsibility over one group of Locations
Business A | Location 1, Location 2, Location 3, Location 4, Location 5 |
Business B | Location 6, Location 7, Location 8, Location 9, Location 10 |
... | ... |
Business X | Location V, Location W, Location X, Location Y, Location Z |
Example:
- Global Org with a business per country
- Org with Locations organized per region
- Multiple Brands