Call Tracking

Last updated on May 17th, 2023

This article covers what to expect when adding Call Tracking Numbers into the platform.

What is Call Tracking?

Call tracking refers to the process of monitoring and analyzing incoming phone calls to a business or organization, typically for marketing and customer service purposes. By assigning unique phone numbers to specific marketing campaigns or channels, businesses can track the effectiveness of their marketing efforts and identify which channels are driving the most phone leads. 


Call Tracking Regulations

Some regions have regulations around the use of call tracking to monitor and record calls. This platform does not provide a check on those rules or the numbers used. Users should consult the call tracking vendor they work with for more details

How to Set-Up Call Tracking?

Users will need to work with a call tracking provider to get call tracking phone numbers.

Once the call tracking numbers are received, the numbers can be entered into the call tracking fields within the platform. 

The primary phone must be entered into the location profile in order to add call tracking. This is a necessary step to make sure there are no issues on the directories that receive call tracking numbers. 


Call tracking phone numbers will be validated to make sure they align with the country and region of the business's location. This is important for the directories that receive call tracking numbers and to ensure the trust of customers who see these numbers online.

Which directories receive Call Tracking Numbers?

The following directories are the only ones that currently accept call tracking numbers:

  • Bing
  • Facebook
  • Google

Currently, other directories do not accept call tracking numbers. They will reject the number and, in some cases, reject other location profile updates.

If more directories begin accepting call tracking numbers, those directories will be added into the platform.



Reporting is generated by the user's call tracking provider. This reporting is not pulled into the platform. User's will need to utilize their call tracking provider's reports to get details on performance.

Was this article helpful?

Save as PDF